(Anita Tulsiani, CMO, Carpe Data. Image source: Carpe Data.)
Carpe Data (Santa Barbara, Calif.), a provider of emerging and alternative data products for the insurance industry, has continued to build its executive team in the wake of a majority-stake investment from by THL with the appointment of Anita Tulsiani as the company’s first chief marketing officer. Tulsiani’s appointment follows the hiring of William Magowan as Chief Revenue Officer, announced in August.
Tulsiani brings over 12 years of experience to Carpe Data as well as deep knowledge of the insurance industry from her time at CoreLogic (Irvine, Calif.), a prominent property data and analytics company.
“Walking into CoreLogic in about 2013, the company had been known for data and analytics on the mortgage side,” Tulsiani says. “I belonged to an insurance-specific business unit directed at growing in the insurance industry.”
While she was at CoreLogic, the company embarked on several mergers and acquisitions related to underwriting data and analytics. “About every year we would acquire another company, and include the nuances in it for CoreLogic’s evolving story, as part of our overall effort to capitalize on the investment,” Tulsiani recalls.
Tulsiani describes herself as having untapped curiosity about the insurance industry and sees Carpe Data as an opportunity to learn more about the commercial side of the business from a different angle. She adds that the other side of satisfying that curiosity is the opportunity to tell the story of a company that has a lot to offer the industry.
“At CoreLogic, to fall in love insurance was the first piece but then it allowed me to hone in on the messaging for this industry,” she says.
Powerful Educational Tool
In her new role with Carpe Data, she believes there’s an opportunity to transform marketing’s traditional role and instead leverage it as a powerful educational tool, used to enlighten customers on technology that empowers insurers to build resilience in the face of the unpredictability.
“There’s so much transformation in the labor pool and the economy, and there’s huge pressure for companies to be more nimble,” she comments. “It’s an opportunity for companies to search for new efficiencies.”
Prior to CoreLogic, Tulsiani spent 15 years in technology marketing for both Dell and AMD. She received her bachelor’s degree from the University of Texas at Austin’s McCombs School of Business and her master’s in business administration from St. Edward’s University.