Cambridge Mobile Telematics Launches ‘Safest Driver’ Mobile App

The app, which enables customers to compete in a contest with other drivers, has been shown to reduce phone distraction and other risky behavior by 57 percent.

(Image source: Safest Driver Apple App Store page.)

Cambridge Mobile Telematics (CMT; Cambridge, Mass.), a provider of mobile telematics and behavioral analytics solutions, has announced the public release of its Safest Driver platform today, making widely available an app the vendor asserts is proven to reduce phone distraction and other risky driving behaviors by almost half in as little as 30 days. The app provides incentives for users to compete in a contest with other drivers for rewards. The Safest Driver app is free to download on the Apple App Store and Google Play Store.

“We’ve been giving drivers the resources and tools they need to improve their driving behavior since day one,” comments Bill Powers, CEO, CMT. “With the release of our Safest Driver platform, we’re continuing our work with major partners and cities to dramatically improve safety on the roads.”

CMT reports that Uber and Progressive Insurance are sponsoring the first contest using the Safest Driver platform. CMT’s three-month Safest Driver contest for Uber drivers in Austin, Charlotte, and Raleigh-Durham will coincide with the launch of the Safest Driver platform. CMT says that prior prize-based contests hosted in Boston, Seattle, San Antonio and Los Angeles showed drivers who participated reduced their risky driving behaviors like phone distraction, speeding, and hard braking by up to 57 percent.

Hari Balakrishnan, CTO, Cambridge Mobile Telematics.

“We’re excited to launch the Safest Driver platform and work with our partners and sponsors such as Uber and Progressive to make roads safer by making drivers better,” comments Hari Balakrishnan, Chief Technology Officer, CMT.

Available for All Organizations

The vendor says that large municipalities that have worked with CMT to host a contest enjoy a variety of several benefits, including safer driving on their streets, reaching public safety goals by reducing crashes, and identifying dangerous intersections ready for safety infrastructure improvements.

As a consequence of the public release of the Safest Driver app, any organization that wishes to promote safe driving and save lives on the roads can now host Safest Driver contests, not just municipalities. The participating drivers in Safest Driver contests also receive several benefits, including feedback on driving behavior to quickly improve safety, a way to encourage family and friends to become safer drivers, safer streets in their local community, and the chance to win prizes for safe driving.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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