CAA Insurance Enhances Digital Customer Experience with Guidewire Systems

The insurer, which is already a Guidewire InsuranceSuite customer, plans to implement the portals for its personal lines of business, including auto, home and travel, in the provinces where it operates.

(Conley Park in Thornhill, Ontario, home of CAA Insurance. Photo credit: Pakx2.)

CAA Insurance Company (Thornhill, Ontario), the insurance arm of the Canadian Automobile Association, has selected Guidewire Software’s (Foster City, Calif.) Quote and Buy Portal and Account Management Portal for Policyholders to modernize its systems environment and enhance users’ digital experience. The insurer, which is already a Guidewire InsuranceSuite customer, plans to implement the portals for its personal lines of business, including auto, home and travel, in the provinces where it operates.

Matthew Turack, Division President, Insurance, CAA South Central Ontario.

Matthew Turack, Division President, Insurance, CAA South Central Ontario.

“Our positive experiences with the innovation and quality of InsuranceSuite were important factors in our selection of Quote and Buy Portal and Account Management Portal for Policyholders,” says Matthew Turack, division president, Insurance, CAA South Central Ontario. “We are excited about the added functionality we will be able to offer to our policyholders, which builds on the brand and reputation we’ve established in the Canadian P&C industry.”

Specific capabilities that adoption of Guidewire’s Quote and Buy Portal and Account Management Portal for Policyholders will afford CAA Insurance include improving self-service quoting and policy management capabilities for its members; increasing website traffic and better compete in the market; and increasing market responsiveness and lower total cost of ownership by bringing portal management in-house, according to a Guidewire statement.

(Related: Guidewire Launches Gateway Portal for Agents)

“We were looking for a solution that would integrate efficiently with our other systems and allow us to control the look and feel of our online presence to our members,” comments Robin Joshua, director, Risk Management and Underwriting, CAA Insurance. “Since InsuranceSuite is already providing tremendous benefits to our agents and policyholders, we naturally gravitated toward Guidewire Digital Portals and have not been disappointed in what we’ve seen.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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