Buckle Names Sharon Fernandez Head of Insurance

Farmers Business Insurance and USAA veteran Sharon Fernandez brings 30 years of experience, including P&C operations, product and process improvement.

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Buckle, a Jersey City, N.J.-based tech-enabled financial services company, has appointed Sharon Fernandez to lead the company’s Insurance Division. Fernandez comes from Farmers Business Insurance where she most recently served as President, leading $2.1 billion in revenue from a full range of small and mid-market commercial insurance products. Prior to spending nearly 13 years at Farmers, Fernandez served USAA for 18 years in various executive roles. She reports to Buckle’s co-founder and CEO, Marty Young.

Sharon Fernandez, Head of Insurance, Buckle.

Young says that he and co-founder Dustin Walsey are working to build a “top notch, top tier management team” at Buckle. “We are thrilled that our team now includes Sharon Fernandez,” he says. “Sharon’s background represents an ideal fit for this newly created position as Head of Buckle Insurance with her broad property and casualty background in both consumer and commercial lines.”

Fernandez also served as President of the Farmers’ Bristol West non-standard Insurance Division, a $1 billion gross written premium (GWP) personal lines, non-standard auto insurer. She was also Head of Operations for Farmers Insurance Group, which includes the Farmers, Foremost, Bristol West, and 21st Century brands with management oversight of over 3000 employees.

Prior to Farmers, Fernandez was Head of Human Resources P&C at USAA and provided HR leadership and direction for the corporation’s property/casualty company. She was also Sales and Policy Service Executive and managed USAA’s largest P&C policy service, sales, and billing team across a complex, multi-site call center environment.

Insurance Solutions for the Gig Economy

Marty Young, Co-Founder and CEO, Buckle.

“I look forward to working with the Buckle team to deliver innovative insurance solutions for people engaged in the gig economy,” comments Fernandez.

Fernandez holds master’s degrees from Texas A&M University and St. Mary’s University. She received her undergraduate degree also from St. Mary’s and completed executive programs at  University of Virginia – Darden School of Business, University of Pennsylvania – The Wharton School, and the University of Texas at Austin.

Fernandez’s appointment comes after other  recent senior hires at Buckle, including Kristi Matus as CFO/COO, Jeff Nash as General Counsel, Bill Breslin as President, Buckle TPA, and Andy Rear, CEO of Digital Partners, as chairman of the board.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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