BrokerTech Ventures Adds Five Agency Sponsors, Names Susan Hatten COO

With the addition of Heffernan Insurance Brokers, The Horton Group, IMA Financial Group,  MJ Insurance, and Woodruff Sawyer, BTV now represents more than $2.1 billion in collective agency distribution.

(Image credit: Josh West.)

BrokerTech Ventures (BTV; Des Moines, Iowa), the industry’s first broker-led investor group and accelerator program, has added five new investor partners or sponsors, including Heffernan Insurance Brokers, Inc. (Walnut Creek, Calif.), The Horton Group, Inc. (Orland Park, Ill.), IMA Financial Group (Denver),  MJ Insurance (Indianapolis), and Woodruff Sawyer (San Francisco), and the appointment of a new chief operating officer (COO), Susan Hatten, who previously served as the BTV interim executive director during the formation of the company.

Susan Hatten, COO, BrokerTech Ventures.

“The addition of these five agencies adds more than $750 million to our existing distribution platform, equating to more than $2.1 billion among all 14 of our investor partners,” comments Dan Keough, Holmes Murphy chairman and CEO and BTV co-CEO. “These new investor partners view innovation through the same lens as we do at BrokerTech Ventures, and as our leadership team continues to solidify with Susan Hatten stepping in full-time as COO, this is the perfect time to bring in new partners and sponsors. We could not be more excited to have Susan’s vision and energies directing our business operations at this important point in our growth timeline.”

The broad distribution provided by the entire BTV partner network is critical for the startup teams or cohort participating in the BTV Accelerator, currently in progress in Des Moines, Iowa, with a follow-along curriculum taking place in a “road show” format between May-August of 2020, according to a BTV statement. Twelve startups were selected to take part in the inaugural BTV Accelerator, representing both property/casualty and employee benefits/clinical technology solutions.

Mike Victorson, President, and CEO, M3 Insurance, and co-CEO of BTV.

“We see tremendous opportunity ahead as we continue to build out BrokerTech Ventures and our towers of operation,” comments Mike Victorson, M3 Insurance president and CEO and BTV co-CEO. “We have a tiger by the tail in terms of the insurance industry’s mentality of innovation, and BrokerTech Ventures has much more to offer as we expand our business model.”

These newly-announced investor partners and sponsors join the current owners: Holmes Murphy, M3 Insurance, PayneWest Insurance, ABD Insurance & Financial Services, Conner Strong & Buckelew, Assurance, Graham Company, InterWest Insurance Services, and Hylant Insurance.

“From a whiteboard concept in May 2019 to our brand launch at InsureTech Connect in September of last year, it has been an absolutely incredible and fast-paced adventure in building BrokerTech Ventures alongside Dan Keough, Mike Victorson, Ellen Willadsen, and all of our owners and partners,” comments Hatten, who will continue to represent Holmes Murphy in a director role with the Holmes Murphy Foundation and community engagement initiatives. “I am honored and impassioned by the opportunity to continue to create value for BrokerTech Ventures and our stakeholders.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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