Broker Buddha Partners with Herald to Offer Carrier Quoting Panels

The partnership will deliver an easy-to-use online platform for businesses and their agents to quickly get quotes and bind policies for small and middle-market businesses.

(Image source: Herald website.)

Broker Buddha (New York), a client digital engagement platform for insurance agencies, has announced a partnership with Herald (Boston), which builds digital infrastructure for commercial insurance. The companies say the partnership will enable prominent insurance agencies to further simplify their clients’ experience while improving the way they do business with their top carrier partners. By combining Broker Buddha’s client-friendly online Smart Forms with Herald’s unified carrier connectivity application programming interface (API), the companies say, the partnership will deliver an easy-to-use platform for businesses and their agents to quickly get quotes and bind policies for small and middle-market businesses.

Jason Keck, Co-Founder and CEO, Broker Buddha.

Agencies struggle to deliver on their brand promises in a competitive commercial insurance market, and thereby to drive loyalty, according to a joint statement from the partners. Through the new partnership, agents will be able to access carrier quotes from their preferred carriers using Broker Buddha and Herald’s API, the companies say. This allows Broker Buddha to deliver an end-to-end experience for more than 60 insurance products across eight lines of business, including seven supported Cyber products and six supported BOP products from both admitted and surplus lines markets, the statement says.

“As a venture-backed, high-growth startup, we are fully committed to new product innovation,” comments Jason Keck, Founder and CEO, Broker Buddha. “Our digital engagement platform streamlines your processes, eliminating the monotonous administrative work of insurance applications and renewals. Now, with Herald’s powerful connectivity infrastructure, we can empower agents to connect these streamlined processes to their top carrier partners and fully automate submission workflows for small and mid-sized accounts.”

Digitizing Workflows with Carrier Partners

Matthew Antoszyk, CEO, Herald.

“Partnering with innovative distributors like Broker Buddha is fundamental to Herald’s goal of supporting independent agents and the businesses they serve,” says Matthew Antoszyk, CEO, Herald. “We’re excited about how Broker Buddha’s industry-leading platform will enable their impressive portfolio of agency clients to digitize workflows with the carrier partners in our ecosystem.”

Broker Buddha says the partnership will enable it to offer automatic quotes for over 400 classes of business. Herald’s growing list of API-enabled insurance products means that agencies using Broker Buddha will be able to quickly and easily place coverage for small and medium business owners across the country, the companies assert.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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