Breeze Partners with Assurity Life to Launch Affordable, Online Disability Insurance

The InsurTech distributor’s technology platform enables a quick, convenient way for American workers to protect their income during the COVID-19 pandemic.

(Breeze Leadership TeamIn photo, from left to right: Rhett Stubbendeck, Sneha Kotu, Colin Nabity, Cody Leach, D.J. Price, Alex O’Neill, Alycia Volz, Jack Wolstenholm.)

Breeze, an Omaha-based digital agency has announced the launch of an API-driven disability insurance product with a digital application and underwriting process provided by Assurity Life (Lincoln, Neb.). Breeze characterizes the new product as part of a mission to reach the 51 million working Americans without sufficient income protection in place.

Colin Nabity, CEO and co-founder, Breeze.

Breeze reports that through its offering, individuals can request a personalized disability insurance quote and complete a secure application process online in 10-15 minutes. By using existing data from health records and other sources, Breeze allows eligible applicants to skip the medical exam often required by manual underwriting. Policies from the Omaha-based company are issued by underwriting partner Assurity Life, which is rated “excellent” by AM Best for financial strength. Coverage is available in 49 states and the District of Columbia; it is not yet available in New York.

“In the midst of a global pandemic, we are proud to launch an insurance product that makes it easier to protect your income in the event you become too sick or hurt to work,” comments Colin Nabity, CEO and co-founder, Breeze. “Our streamlined online experience provides consumers a quick, convenient way to find coverage without enduring high-pressure sales tactics or archaic processes that have plagued the insurance industry in the past.”

Breeze frames the debut of its new product with reference to the COVID-19 pandemic, which the company says emphasizes the vulnerabilities faced by a changing workforce. The Social Security Administration reports that one in four of today’s 20-year-olds will experience a disability that prevents them from working for at least one year before reaching the normal retirement age.

Jared Carlson, VP, Individual Sales and Ventures, Assurity Life.

“With independent workers expected to be the majority of the workforce by the end of this decade, portable benefits for individuals are more important now than ever before,” Nabity says. “We are excited to make affordable income protection insurance more accessible to business owners, freelancers, and gig economy workers.”

Ideal Distribution Partner

Breeze is an “ideal partner” for providing disability insurance to working Americans, according to Jared Carlson, VP, Individual Sales and Ventures, Assurity Life. “We’ve long believed modern technology can help an underserved market access vital protection, and Breeze’s system streamlines and simplifies what can otherwise be a complicated process,” he says. “It’s the right service at the right time, and Assurity is proud to underwrite this revolutionary new platform.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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