Breathe Life Introduces Advisor Experience for Insurance Carriers to Empower Agents

The consumer-focused Advisor Experience is designed to unify data silos, unconnected applications and disparate client data to dramatically improve customer experience.

(Image source: Breathe Life.)

Breathe Life, a Montreal-based provider of digital solutions for the insurance industry, has introduced the Advisor Experience portion of its end-to-end platform for insurance distributors to modernize personal insurance sales. The Breathe Life platform is designed to provide a unified experience and data model for insurance companies to empower agents from the back-end Advisor Experience to the front-end Consumer Experience.

Martin Delage, EVP, Individual Insurance and Financial Services, La Capitale.

The Breathe Life Advisor Experience is designed for insurance carriers who want to provide their financial advisors and clients with an excellent digital and omnichannel experience, according to the vendor. La Capitale Insurance and Financial Services (Quebec) is the first carrier to implement the solution. “We believe that Breathe Life’s dynamism and agility will enable La Capitale to fulfill the promise it has made to its partners, namely that it is fast and easy to do business with La Capitale,” comments Martin Delage, Executive VP, Individual Insurance and Financial Services, La Capital.

“Advisors are on the front line with clients who have come to expect a highly personalized, real-time purchasing experience,” comments Ian Jeffrey, Co-Founder and CEO, Breathe Life. “Carriers that are committed to providing the best possible experience for both customers and advisors need to empower their financial advisors with modern, consumer-centric solutions.”

The vendor describes the Breathe Life Advisor Experience as a cost-effective solution for carriers to help advisors sell products online, add value, and improve the digital experience of their clients in the following ways:

  • Digital transformation: unify data silos, advisor applications and client data so it seamlessly carries over from quote to application to contract and upselling.
  • Reduce IT and operational costs: hit the ground running and quickly implement a more efficient distribution strategy at a fraction of the time and cost of building a digital solution from scratch.
  • Accelerate the path to new markets: custom-branded digital solutions empower advisors, speed time-to-revenue, and uncover new market opportunities.

    Ian Jeffrey, Co-Founder and CEO, Breathe Life.

The Advisor Experience features a suite of services that the vendor says enables advisors to complete and manage applications digitally throughout the insurance transaction lifecycle:

  • A white-label carrier solution for advisors featuring a broad set of services for secure client management.
  • Digital application with instant decision makes it easy for advisors to complete, manage, and submit applications online and receive a decision at the point of sale.
  • Advanced analytics to inform and improve the sales process to increase pipeline development and uncover new market opportunities.
  • Product insights to make data-driven decisions about product offerings.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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