Branch Uses ClarionDoor Technology to Launch Bundled Personal Insurance

The Columbus, Ohio-based direct-to-consumer startup insurer has licensed Clarion Door’s CD Digital Distribution Suite, designed to help P&C insurers rapidly improve speed-to-market.

(Image source: Branch homepage.)

Branch Financial, Inc., a Columbus, Ohio-based insurance startup providing personal auto, homeowners, rental and umbrella insurance products direct to consumers, has licensed technology from ClarionDoor (Santa Barbara, Calif.) to create and bundle insurance products with an emphasis on premium accuracy.

Joe Emison, CTO, Branch.

“In order to accomplish our goals of a fast and bundled buying experience, we knew that our technology was going to have to take main stage,” comments Joe Emison, CTO, Branch. “We were extremely picky when reviewing software vendors and, at first, it looked like I’d need to build everything in house. ClarionDoor was exactly the kind of software we’d hoped to find, and we couldn’t be more pleased with the results. Their tech stands on its own merits, but most importantly, their support team has been outstanding. They’re always available, know what they’re doing, and work quickly.”

ClarionDoor’s Digital Distribution Suite (CD Digital Distribution Suite) is designed to help property/casualty insurance companies rapidly improve speed-to-market with unrivaled rate/quote/bind, issuance, and forms management functionality which enhances the user and customer experience and optimizes new and existing distribution channels, according to the vendor. ClarionDoor asserts that its combination of a deep bench of data experts, rapid implementations, guaranteed uptimes, and real-time scalability, enable the vendor to deliver immediate improvements for insurers.

Michael DeGusta, CEO, ClarionDoor.

Enabling Insurers to Focus on Innovation

“Branch’s success launching their direct-to-consumer, bundled home and auto products on the ClarionDoor platform is a perfect example of how insurers can partner with software vendors to help focus on innovation rather trying to do everything in-house,” comments Michael DeGusta, CEO at ClarionDoor. “On a personal note, having been a part of the first wave of direct-to-consumer, personal lines products, it’s thrilling to finally reach the promised land of ‘name + address = quote.’ To now get to share that reality with Branch and ClarionDoor makes it all the better.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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