Branch Insurance Taps HONK for Roadside Assistance Solutions for Members

As the insurance startup launches in three new states, HONK provides Branch’s members with next-generation roadside assistance.

(Image source: Branch Insurance.)

Branch Insurance, a Columbus, Ohio-based startup MGA (now a reciprocal exchange) that pioneered bundling home and auto insurance online, has adopted HONK Technologies, a digital platform connecting drivers and towing professionals, to provide fast, next-generation roadside assistance services to its auto insurance members. HONK’s nationwide availability has enabled Branch to easily expand into new markets in Indiana, Colorado, and Oklahoma and provide their members with the seamless, digital roadside experience they deserve, according to a HONK statement.

Charlie Wendland, Head of Claims, Branch.

Branch vaunts a frictionless insurance-buying experience and wants to extend that same ease and convenience to its members throughout every interaction, the HONK statement says. HONK says that through its comprehensive digital platform, it began offering Branch members roadside assistance solutions in 2019. Since then, Branch has embarked on its national expansion and HONK continues its support by delivering intuitive roadside assistance to Branch members in 8 states.

“HONK doesn’t use archaic processes that rely on high customer effort to complete simple tasks like requesting roadside assistance,” comments Charlie Wendland, Head of Claims, Branch. “Instead, HONK provides quick, simple digital solutions for our members. Our partnership with HONK ensures that our members get the help they need when they need it, without having to complete a laborious and cumbersome process.”

Corey Brundage, CEO and Founder, HONK.

HONK characterizes its services as a “plug-and-play” solution ideal for Branch to deliver high-quality services to its members while avoiding excessive overhead. Members can easily request assistance via mobile app or phone and receive continual updates on a job’s status and the service truck’s arrival time, the vendor reports. HONK says that its proprietary technology enables Branch to integrate their systems with HONK’s for quick onboarding, saving Branch hours in developer labor and unnecessary operational costs.

Most Common Touchpoint

“Roadside assistance is one of the most frequent claims for auto insurers and the most common touchpoint a customer will have with their carrier,” comments Corey Brundage, CEO and Founder at HONK. “With HONK, insurers like Branch can breathe easy knowing that their customers will receive an exceptional customer experience, reflective of their brand promise.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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