Branch Insurance Partners with Safekeep to Maximize Claims Recovery

The partnership aims to identify and maximize Branch’s recovery opportunities across all insurance products using Safekeep.

(Image source: Safekeep homepage.)

Branch Insurance (Columbus, Ohio), a startup  insurer offering instantly-bundled home and auto insurance has engaged Safekeep (New York), an InsurTech that uses AI to maximize net recovery through its Claims Profitability Platform, to enhance the claims experience for Branch members.

The partnership aims to identify and maximize Branch’s recovery opportunities across all insurance products using Safekeep, which a joint statement from the companies calls the industry’s most advanced subrogation and recovery platform. Designed by recovery and tech professionals from leading carriers, Safekeep is expected to increase recovery potential by more than 20 percent, the statement says.

Jeff To, CEO, Safekeep.

Systematically Detecting Recovery Opportunities

“Branch’s approach to claims is highly member-focused so we are constantly refining our processes to heighten our members’ experience,” comments Charlie Wendland, Head of Claims, Branch. “From our instant-pricing model to the recovery and reimbursement process, we value solutions that are frictionless. Safekeep was a natural fit for Branch because of its ability to systematically detect recovery opportunities, scale with our rapidly-growing claims department, and integrate with our extensive technology ecosystem.”

“Safekeep is excited about driving tangible results for Branch’s recoveries, profitability, and ultimately their member satisfaction,” comments Jeff To, CEO, Safekeep. “Unlike traditional recovery solutions that rely on manual human effort to handle subrogation, Safekeep is an open platform that leverages AI to find profit potential and automates recovery end-to-end.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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