Brad Shelton Joins AmeriLife as SVP, Product Innovation

Shelton brings extensive operations-management, business-development and financial-planning expertise to new role.

(Image source: AmeriLife website.)

AmeriLife Group (Clearwater, Fla.), a national developer, marketer, and distributor of annuity, life and health insurance solutions, has announced that Brad Shelton has joined the organization’s leadership team as senior vice president, Product Innovation.

Patrick Fleming, EVP,Product Innovation and Corporate Actuary, AmeriLife.

In this newly created role, Shelton will be responsible for sourcing carriers for new product development opportunities; developing ideas and strategies for new life, health and annuity products; helping carriers understand the economics underlying proprietary product opportunities; and working with the corporate actuary on special projects, according to an AmeriLife Group statement.

“AmeriLife is continuing to grow at a rapid pace, and Brad is exactly the addition our team needs for this next chapter,” comments Patrick Fleming, executive VP of Product Innovation and Corporate Actuary. “His industry experience is key to expanding our product development and innovation efforts. We will be looking to Brad to generate new relationships with carriers and to ensure the delivery of strategically valuable products to our partners.”

Shelton has nearly 20 years of industry experience in business development, operations management, and financial planning in the senior insurance market. Most recently, Shelton was chief operating officer for Cigna Supplemental Benefits, where his responsibilities included strategic planning, business development, and oversight of all agent-facing operations. Prior to Cigna, Shelton served as chief financial officer for Aetna Senior Supplemental Insurance, a leading provider of Medicare Supplement and other complementary products with over $1 billion in annual revenue. He began his career as a certified public accountant in the assurance and business advisory practice of PricewaterhouseCoopers.

Brad Shelton, SVP, Product Innovation, AmeriLife Group.

Contributing to Continued Growth

“I am eager to get started and look forward to contributing to the continued growth of the company,” comments Shelton. “I believe my industry background and prior experience will be a key component in progressing our product innovation efforts.”

Shelton graduated from the University of Tennessee and holds a Bachelor of Science in Accounting.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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