(Image credit: Dollar Photo Club.)
BOLT Solutions, a provider of a distribution platform to the P&C insurance industry, has announced that it has joined today’s U.S. launch of Google Compare Auto Insurance aggregation and comparison site as a participating agency. Bolt is partnering with a select group of insurance carriers to leverage Google to more effectively and efficiently reach consumers in the midst of their insurance buying decisions.
Google Compare Auto Insurance, a version of which debuted in the U.K. in 2012, is an online auto insurance site designed to make the process of researching and purchasing auto insurance simple for consumers. The site is an attempt to meet and capitalize on changing consumer behavior by providing an easy quoting process accompanied by a smooth transition to the transaction stage. Consumers can use the site to search for, gain an understanding of, and quickly buy auto insurance policies online or through an agent.
“Consumers have come to trust the Google brand and rely on its history of providing immediate access and keeping processes streamlined and simple,” comments Eric Gewirtzman, CEO, Bolt. “Google’s broad distribution reach makes it a natural fit, albeit a distribution channel that is quite different than to what our industry is accustomed.”
“We see this move by Google as a tremendous opportunity for carriers to reach out and offer products to a wealth of buyers for which they may not otherwise have access,” Gewirtzman adds.