Bold Penguin Teams Up with Salesforce to Streamline Commercial Insurance Lifecycle

Bold Penguin products are now available on Salesforce AppExchange, allowing customers to more easily transfer data between Salesforce Financial Services Cloud (FSC) and Bold Penguin in near real time.

(Image source: Pexels.)

Bold Penguin (Columbus, Ohio), an integrated digital solution platform dedicated to simplifying commercial insurance, has announced a collaboration with Salesforce (San Francisco), launching Bold Penguin Terminal and SubmissionLink on Salesforce AppExchange, an enterprise marketplace for partner apps and experts. The new product will empower customers to streamline their commercial insurance quote and bind process, according to a Bold Penguin sttement. Founded in 2016, Bold Penguin’s integrated digital solution platform aims to simplify commercial insurance for carriers, agents, and insureds.

Ben Clarke, Chief Data Officer, Bold Penguin.

Salesforce Financial Services Cloud (FSC) customers can now access two Bold Penguin products: the Bold Penguin Terminal and SubmissionLink. The Bold Penguin Terminal allows agents to simultaneously quote multiple products with multiple carriers using one universal application to find the best coverage in minutes. Bold Penguin reports that it partners with prominent national, regional, and specialty carriers, supporting both admitted and non-admitted markets, in order to let agents to quote the right coverage for the right customer at the right time.

SubmissionLink uses proprietary, in-house artificial intelligence to automatically extract and enrich data from submission documents and coverage forms, reducing ingestion time from weeks to minutes while improving accuracy. Through the SubmissionLink integration, carriers can ingest unstructured emails and other documents to automatically create Cases, Accounts, and Contacts in Salesforce FSC and generate rates in real time with over 97 percent accuracy, according to Bold Penguin.

With Bold Penguin available on Salesforce AppExchange, the company says that users can now more seamlessly move account data from FSC into the Bold Penguin Terminal and activate commercial insurance quoting while data syncs back into FSC in real time. This end-to-end flow of information eliminates the need to re-enter data, saving time, reducing errors, and streamlining customer servicing capabilities.

Efficient Commercial Insurance Distribution

Steve Dobbs, EVP, Financial Services, Salesforce.

“We are thrilled to announce the availability of the Bold Penguin Terminal and SubmissionLink products on Salesforce AppExchange,” comments Ben Clarke, Co-founder and Chief Data Officer, Bold Penguin. “Since inception, Bold Penguin has strived to simplify commercial insurance. The ability for agents and carriers to access Bold Penguin’s products through the AppExchange, with seamless data syncing with the Salesforce Financial Services Cloud platform, extends the value of both products in support of efficient insurance distribution.”

“With the combined technology of Bold Penguin and Salesforce, agents and carriers can seamlessly quote products from even the most complex submissions,” comments Steve Dobbs, EVP, Financial Services, Salesforce. “The speed and efficiency of the solution delivers a streamlined experience, transparency throughout the process, and a faster time to quote.”

Bold Penguin Strengthens Leadership Team

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment