Blue Prism Opens Asia-Pac HQ in Singapore, Office in Hong Kong

The RPA vendor cites increasing demand for RPA generally its Digital Workforce platform in particular across the Asia-Pacific region.

(Singapore. Photo credit: Pegeot.)

Blue Prism (London), a global vendor of robotic process automation (RPA) solutions to the insurance, financial services and other industries, announced that it has opened its Asia-Pacific headquarters in Singapore and new offices in Hong Kong, providing local sales and consulting support to help meet increasing demands for its Digital Workforce platform. The new offices will support Blue Prism’s growing list of Fortune 500 customers in Asia, which includes clients such as Great Eastern Life (Singapore), Maybank (Kuala Lumpur), and Schroders (London/Singapore), across multiple vertical industries including insurance, banking, manufacturing, government and retail.

The vendor cites increasing demand for its products and services, citing an IDC Financial report saying that RPA will be in use in at least 40 percent of Asia-Pacific banks and insurance companies by 2020. In addition, the latest IDC FutureScape predictions state that use of RPA enhanced by artificial intelligence (AI) capabilities will grow threefold by 2021. Blue Prism says that a growing client list validates researchers’ demand growth estimates.

Martin Flood, EVP, Global Sales, Blue Prism.

“We are the local provider of choice for intelligent automation and operational transformation in Asia,” comments Martin Flood, EVP of Global Sales, Blue Prism. “The Blue Prism ecosystem in Asia continues to grow with local language support, employees across Asia, partners in-region and multiple successful Digital Workforce deployments.”

“The new office locations will strengthen and augment our existing capabilities in region, including our expansion in Japan, India and Australia,” Flood adds. “As the market leaders serving an estimated 1,000 organizations worldwide, we are excited about our commitment to customers in the Asia Pacific region.”

Blue Prism describes its Digital Workforce offering as augmenting, supporting and assisting people to increase productivity, improve experience, and deliver operational agility for business-wide RPA deployments. The solution helps organizations automate and scale business processes via AI, machine learning, intelligent automation and sentiment analysis, according to the vendor. Blue Prism cites what it calls the open nature of the platform, which it says provides reusable, modular software objects that can be configured with minimal intervention from developers, allowing business users, process excellence engineers and subject matter experts at leading global enterprises to quickly deploy Blue Prism’s digital workers (software robots) that automate and complete increasingly complex tasks through a single platform.

Blue Prism asserts that it also eliminates vendor lock-in by providing access to the best of breed AI technologies and Intelligent Automation skills through the vendor’s Technology Alliance Program (TAP). “Unlike uncontrolled desktop scripting and macro recorders, Blue Prism is driving enterprise RPA adoption through a business led and IT-endorsed, methodology and architecture that enables long-term success, true digital transformation and overall lower total cost of ownership,” a Blue Prism statement asserts.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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