Blink Parametric, Zurich Asia Pacific Collaborate on Flight Delay Solution

The flight disruption solution integrates with Zurich Edge platform and embedded insurance product suite to provide customers with real-time flight delay benefits.

(Image credit: Ruslan Bardash/Unsplash.)

Blink Parametric (Cork) and Zurich Insurance in Asia Pacific (Hong Kong) have announced the integration of Blink Parametric’s real-time flight delay assistance and claims solution with the Zurich Edge Platform as part of its region-wide digital strategy.

Sid Mouncey, CEO, Blink Parametric.

Under this collaboration, Zurich offers real-time assistance to eligible policyholders who experience flight delays, by providing them with complimentary access to a VIP airport lounge. Moreover, if the lounge cannot be utilized on the day of disruption, the lounge pass will remain valid for six months, to be used at the policyholder’s discretion worldwide. The first market to go live with this Zurich initiative is Singapore.

“This is an exciting partnership for us as we strengthen our presence in the region with Zurich Asia Pacific,” comments Sid Mouncey, CEO, Blink Parametric. “The Zurich Edge platform is a catalyst for fresh, relevant, digital insurance products and our unique flight disruption solution is a great fit for the platform. Our respective teams achieved a seamless and rapid integration, prioritizing the delivery of a superior customer experience for the APAC travel insurance market.”

Blink Parametric offers a range of real-time assistance and service choices to travelers impacted by flight disruption events. Blink Parametric describes its travel solutions as fully customizable and designed to deliver operational efficiency on processing high frequency, low value travel insurance claims when the traveler needs immediate real-time claim resolution.

Roopa Malhotra, Head of Customer & Digital, Zurich Asia.

Instant, Adaptable and Value-Adding

“We believe in the power of collaboration to offer our customers smart, relevant, personalized insurance offerings,” comments Roopa Malhotra, Head of Customer & Digital, Zurich Asia. “Blink integrates an effective tech solution to address one of the key claims priorities in travel insurance. We believe a flight delay solution that is instant, adaptable, and value-adding can genuinely enhance how customers experience travel insurance—which is in line with our objective of offering more digitally-enabled services that deliver assistance as and when customers need it.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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