Blink Parametric Teams with Travel Insurance Systems Provider Firemelon

Blink will provide real-time travel claims and assistance services across the Firemelon SaaS platform serving U.K., European, North American and South African markets.

(Image credit: John Oswald/Unsplash.)

Blink Parametric (Cork, Ireland) and Firemelon Limited have announced a strategic partnership to offer ease of access to Blink Parametric real-time parametric solutions and assistance to all travel insurance providers served by Firemelon’s Magenta Insurance System platform. Firemelon, based in Belfast, provides travel insurance sales and administration systems to major travel insurance brands and has been developing and supporting insurance industry sales and claims systems for over two decades. Firemelon’s Magenta platform is used for policy administration by over 30 insurers, brands, brokers, claims handling and assistance companies across the U.K., Europe, South Africa, the U.S. and Canada.

Carl Carter, CCO, Blink Parametric.

“We’re delighted to be working with Firemelon on upcoming B2B and D2C initiatives to serve their extensive travel insurance partner client base,” comments Carl Carter, Chief Commercial Officer, Blink Parametric. “Firemelon’s Magenta system will be ‘Blink Parametric-enabled’ from February onwards, and this is where PaaS [parametric-as-a-service] meets SaaS. The operational synergies emerging from our collaboration are set to deliver enhanced product and service performance by providing access to Blink Parametric’s range of real-time flight delay and luggage delay solutions.

Carter says that significant commercial and service benefits will result for travel insurance brands across policy sales, claims management, real-time assistance and reporting functionality by using the Magenta Insurance System and accessing Blink Parametric technology. “It will also deliver benefits to the insured travelling public through real-time assistance, service options and claims resolution when they need it most,” he adds. “It will be super quick and easy for a Firemelon Magenta partner to access Blink Parametric technology and benefits.”

Parametric-as-a-Service Solutions

Blink Parametric provides parametric-as-a-service solutions, which the vendor says transforms its clients’ traditional travel insurance offerings into superior service experiences with simple, intuitive and real-time parametric products. The company specializes in high frequency, low severity claims across the travel sector, providing flight disruption and lost luggage solutions as well as developing climate, weather, energy and business interruption products supported through its automated platform.

Zena Carter, Managing Director, Firemelon.

“Our business partners, especially within the travel insurance industry, are constantly striving for a competitive edge,” comments Zena Carter, Managing Director, Firemelon. “Innovation is at the heart of product development at Firemelon and Magenta is continuously enhanced as we move our product forward to benefit our clients. With Blink Parametric, we have gained a strategic partner that shares our commitment to delivering simple, intuitive, powerful solutions and in the travel insurance sector, their real-time digital assistance resolution is a highly valued differentiator.”

“This is an exciting opportunity for us,” Firemelon’s Carter continues. “We look forward to working with the team at Blink Parametric in rolling out new Blink Parametric-enabled travel insurance solutions across our global travel insurance client base, online distribution and aggregator network, customer portals, call centers and assistance services.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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