BHSF Selects Sapiens SaaS Platform for Digital Transformation

The U.K.-based insurer will use the platform to deliver hyper-personalized digital customer experiences and operational efficiencies through automation and straight-through processing.


BHSF (Birmingham), a U.K. “profit for good” health and wellbeing provider, has chosen to deploy Sapiens’ (Holon, Israel) Platform including Sapiens IDITSuite for Property & Casualty and  Sapiens DigitalSuite.

Sapiens’ end-to-end solution includes core policy, billing, and claims, as well as digital customer/employee and employer applications, configured for BHSF’s personal accident and health and wellbeing cash plan products, all delivered in the Sapiens Cloud, according to a vendor statement. The digital engagement will accelerate BHSF’s customer satisfaction and retention and contribute to KPI improvements market wide, Sapiens says.

Heidi Stewart, CEO, BHSF.

Sapiens reports that BHSF is transforming from its legacy mainframe application to gain greater agility and speed to market for changes using the vendor’s no-code/low-code configuration tools. The solution provides out-of-the box functionality, combined with speed of change for configuration of new products, rating, document templates, and digital customer journeys. Being deployed in the Sapiens Cloud, hosted by Microsoft Azure, changes can be pushed live multiple times per day, according to the vendor statement. Sapiens says this increases BHSF’s agility and speed of change, whilst the cloud hosting provides additional layers of protection of the confidential medical and health data of its members, ensuring data remains safe, encrypted, and secure at all times.

BHSF will benefit from Sapiens’ ecosystem, which provides access to over 60 InsurTech partners, with their point solutions being consumed as part of the overall Sapiens’ offerings, the vendor statement adds. Sapiens reports that, initially, BHSF will use Loqate (Worcester, U.K.) for real-time postcode lookup and address verification but will expand further into Sapiens’ partner ecosystem over time.

Direct Path to Profitable Growth

“BHSF is on a direct path to profitable growth, and Sapiens’ leading solutions and strategy are key to our digital growth,” comments Heidi Stewart, CEO, BHSF. “By delivering hyper-personalized digital customer experiences, Sapiens will provide operational efficiencies through automation and straight-through processing. Sapiens also provides rich insurance domain experience and implementation methodology.”

Roni Al-Dor, President and CEO, Sapiens.

“It’s gratifying to empower BHSF’s journey to automation and enable them to provide an insurance service that delivers customer experiences that are in line with their corporate strategy,” said Roni Al-Dor, Sapiens President and CEO. “Boosting efficiency, revenue and growth for our customers is our mission and responsibility.”

The vendor describes the Sapiens IDITSuite as an AI-powered, end-to-end insurance software solution that supports customer acquisition, billing, finance, claims, and renewals. The solution features a low-code product and pricing configuration engine that accelerates speed to market. Sapiens DigitalSuite offers a comprehensive, cloud-native, future-proof digital engagement platform, according to the vendor.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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