(Image source: Baron.)
Baron (Huntsville, Ala.), a provider of weather intelligence solutions, has released Baron Weather Data Archive, which the vendor says gives insurers access to an archive of historical weather activity, from radar to value-added tornado, hail and roadway weather data only available from Baron.
Baron Weather Data Archive can be integrated in numerous ways, including into actuarial risk models, notification technology, and other applications through what the vendor calls an easy-to-implement API with commonly used file formats and protocols. By giving insurers a detailed look at the past, Baron Weather Archive helps increase profitability by driving down claims and better identifying fraud, as well as improving risk management overall, the vendor asserts.
Baron reports that Baron Weather Data Archive provides access to historical data from over 60 weather data sources including:
- Radar data (US, Canadian, Australian, European)
- Baron Hail Path & Baron High Wind Path
- Rainfall Data Products
- Baron Telematics Weather
- Global radar
- Surface conditions
- Fire and Smoke Plumes
The vendor pitches Baron Weather Data Archive as a means of fighting customer churn by enabling insurers to proactively engage customers before and after weather events. Insurers can use the Baron Weather Data Archive to pull localized storm data immediately following a recent or historical weather event, to identify and reach out to affected customers with post-event assistance, which Baron says can drive greater customer satisfaction.
Baron Weather Data Archive can also help insurers protect against fraud through adjusters use of the use Archive to access historical weather data and confirm a weather event’s impact on a community, the vendor notes. This allows claims to be processed and validated faster and in turn protects insurers’ revenue, according to Baron. The weather data provided by Baron Weather Data Archive can also help pinpoint historically high-risk roadways and locales, helping users better manage weather-related risk the vendor says.