AXA Selects CoverGo to Increase Speed-to-Market, Improve CX

AXA Hong Kong and Macau will use the platform for general insurance related products with the goal of achieving optimal efficiency.

(Image credit: Florian Wehde/Unsplash.)

AXA Hong Kong and Macau, has selected CoverGo (New York), a global no-code insurance SaaS core platform for health, life, and P&C, to improve the insurerʼs general insurance ecosystem in Hong Kong, according to a joint announcement from the companies. AXA will use the platform for general insurance related products, to increase its speed-to-market and improve customer experience, with the goal of achieving optimal efficiency.

Kenneth Lai, Chief General Insurance Officer, AXA Hong Kong and Macau.

The CoverGoʼs platform is modern and scalable, its API-driven approach allows easy integration to AXA existing system, helping AXA to set the stage for future digital transformation and improvements across different lines of business and products.

“As digital transformation has become a prevalent market trend, we are thrilled to collaborate with CoverGo to bolster our digitalisation endeavours,” comments Kenneth Lai, Chief General Insurance Officer, AXA Hong Kong and Macau. “By utilizing the digital distribution platform, we can enhance our capabilities and achieve a faster time-to-market, resulting in added value for our business. Looking ahead, we will maintain our position as the No. 1 General Insurer in Hong Kong by continuously delivering outstanding products and services to our valued customers.”

Digital Transformation Journey

Tomas Holub, Founder & CEO, CoverGo.

“We are delighted to assist AXA on their journey towards digital transformation,” says Tomas Holub, Founder & CEO, CoverGo. “AXA has shown a clear commitment to digitizing and streamlining its insurance ecosystem in an efficient and scalable way using CoverGoʼs cutting-edge no-code core insurance platform. Itʼs also a validation of CoverGoʼs insurance capabilities, with leading insurers across the globe adopting our platform. We look forward to growing our collaboration with AXA across many products and markets.”

The first product available on the platform is AXAʼs newly launched SmartHelper Plus, a comprehensive insurance plan that provides extensive support for foreign domestic helpers, which also offers protection plans for local domestic helpers and postnatal care helpers.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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