Aviva to Deploy Guidewire ClaimCenter for Personal Lines

The U.K.-based insurer will apply experience from its use of ClaimCenter in commercial lines, where it deployed the system in 2012.

(Aviva headquarters in London, in foreground. Photo credit: Colin.) 

Aviva (London) has selected Guidewire Software’s ClaimCenter as its new claims management system for personal lines, extending the insurers use of the application in its commercial business. Aviva has used ClaimCenter in commercial lines since 2012.

Experience Aviva gained from the deployment and use of ClaimCenter for its commercial lines business made the insurer comfortable in extending the system to its personal lines portfolio, Guidewire reports. Aviva’s extensive use and re-use of Guidewire technology in both direct and broker commercial business will allow for faster deployment on a phased basis in the coming months, the vendor says.

Rob Townend, Claims Director, Aviva UK.

Rob Townend, Claims Director, Aviva UK.

“Claims handling can be a significant differentiator for a profitable business,” comments Rob Townend, Claims Director, Aviva UK. “Moving to a single platform with Guidewire’s core processing product, ClaimCenter, is a worthwhile investment decision that will underpin more flexibility and innovation for Aviva.”

Enabling Innovation

By using ClaimCenter, Aviva will be able to work in a work in a range of innovative new ways, supported by the advantages of having a unified claims management platform, Guidewire reports. The application will automate routine processes and provide claims handlers with better control, better insight, and enable better decision-making capabilities; it will also enable greater data insight for reduced leakage and risk recovery; and it will grant greater operational flexibility in organizing work across business units, according to a joint statement from Guidewire and Aviva.

“Supporting our customer has been at the forefront of our technology choice,” comments Nicholas Rhatigan, Claims Business Lead, Aviva UK. “Whether it is for our commercial or personal business, a simplified, single customer journey from a single handling system is our philosophy.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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