Aviva Deploys Appian’s Low-Code Development Platform to Drive Digital Transformation

The insurer has deployed the platform for use in its General Insurance, Life and Pensions, and Accident and Health business units.

(Image source: Global Diversity Practice.)

Aviva (London) has deployed Appian’s (Reston, Va.) low-code application development platform to execute on its global digital transformation journey, according to the vendor. The insurer has deployed the platform for use in its General Insurance, Life and Pensions, and Accident and Health business units.

Paula Whitwell-Lumsden, UKI Operations Strategy & Transformation Director, Aviva.

Appian reports that Aviva has created more than 10 enterprise-grade applications on the Appian platform with a focus on automating processes, streamlining back office operations and creating a single customer view. The insurer has also digitized pension operations, modernized new product introduction and renewal of A&H products, and modernized underwriting in general insurance, according to the vendor.

“Appian was selected as our global partner to support automation as part of our digital transformation,” comments Paula Whitwell-Lumsden, UKI Operations Strategy & Transformation Director, Aviva. “We are committed to providing our customers with the best experience possible and Appian allows us to create agile and scalable business applications to better meet customer demands. Appian has helped us not only to streamline current operations but also provide seamless integration with new technologies. This offers Aviva a true competitive advantage within the insurance industry.

The vendor describes key benefits to Aviva’s transformation effort from using the Appian enterprise platform:

Unified Legacy Systems: Appian enables Aviva to bring together data about a customer from many policies, systems and databases enabling a faster and more accurate service.

Mike Beckley, CTO, Appian.

Enhanced Customer Journey: With 33 million customers in 16 countries, Aviva is focused on providing the best customer experience possible by streamlining and automating processes, as well as creating a single customer view with Appian Records.

“Aviva’s visionary approach to digital transformation takes full advantage of Appian’s simple yet powerful low code platform to put the customer at the center of everything they do,” comments Mike Beckley, CTO, Appian. “Appian’s unique Records virtual data architecture creates a 360 degree view of the customer while Appian’s scalable process and rules engines combine to intelligently automate millions of transactions. Using our platform, Aviva experienced 40 percent efficiency gains with improved customer satisfaction in months, not years.”

The Appian Platform uses low-code technology toward the aim of helping businesses quickly expand innovative ideas into full-scale enterprise grade applications, according to the vendor’s description. Additional benefits Appian details include faster time-to-market, instant mobility, native cloud architecture, increased productivity, cost savings, incremental revenue, and improved customer engagement.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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