(Image source: Aviva Canada.)
Aviva Canada (Markham, Ontario) has partnered with IMS (Waterloo, Ontario) to launch Aviva Journey, a new app-based telematics product for the Canadian auto insurance market. Currently distributed via brokers in Ontario, Aviva Journey is designed to help safe drivers significantly lower their premiums. The app is downloadable to a smartphone and customers signing up immediately qualify for a 10 percent saving on their auto insurance.
“The spirit of collaboration between Aviva and IMS leading up to the launch was strong,” comments Phil Gibson, EVP and Managing Director, Personal Insurance, Aviva Canada. “This has resulted in a really sensational and engaging mobile app-based product, which has been well-received by our broker partners and customers.”
During the build and test phase, Aviva Canada was able to act on feedback from both its brokers and early adopters, and make improvements to functionality in partnership with IMS, with the collaborative goal of creating an outstanding customer experience, according to Gibson. “The early feedback has been very positive, and we are all very excited by the prospects for Aviva Journey in building a strong market presence across the Canadian market,” he says.
“Our IMS One App mobile telematics technology enables Aviva Canada to collect data insights as well as deliver meaningful engagement with their policyholders using the Aviva Journey app,” says David Lukens, SVP, North America Sales, IMS. “The app collects extraordinarily rich data to help Aviva truly understand how customers are driving, and to link safe driving to financial rewards.”
An IMS statement notes that the cost of driving has risen in recent months, but the technology powering Aviva Journey will help drivers lower insurance premiums in return for safe driving.
Personalized Approach to Auto Insurance
“Our connected insurance technology enables policyholders to help combat inflation, and with products such as Aviva Journey, policyholders can have the ability to benefit from lower premiums,” adds IMS’s Lukens. “The technology continues to be embraced by more experienced drivers who want a more personalized approach to their auto insurance, including those looking to keep their premiums under control.”
“App-based telematics has evolved into a truly engaging customer experience, thanks to rapid developments in mobile telematics capabilities since 2020,” Lukens continues. “Personalized premiums based on behavioral data is at a tipping point for mass adoption in North America and abroad, and we are proud to be at the forefront of the movement. This latest connected insurance offering, developed for Aviva, is another big and important step forward for telematics-based insurance in North America.”