ATTOM Data Acquires Onboard Informatics, Adding Nationwide Neighborhood Data

The deal combines new data features, including neighborhood boundaries, crime, and commuter times, with ATTOM’s tax, deed, and mortgage & foreclosure records.

(Image source: Onboard Informatics website.)

ATTOM Data Solutions, a provider of property data to insurers and other industries, has acquired Onboard Informatics (New York), a provider of neighborhood data and data-enabled products to the real estate industry.

Onboard has a track record as an innovator in neighborhood data assets, paralleling ATTOM Data’s mission of powering real estate transparency, according to Rob Barber, CEO, ATTOM Data Solutions. The acquisition will also benefit ATTOM Data’s insurance clients who use the vendor’s solutions to help automate underwriting, risk management and claims processing workflows, Barber emphasizes.

“One major insurance carrier uses our API to automatically populate home insurance quotes with data such as beds, baths, square footage and additional property attributes—saving their agents the time of tracking down that information themselves,” Barber told Insurance Innovation Reporter. “All customers will now have access to a bigger and better set of data to power their risk assessment models.”

One-Stop Data Shop

This acquisition will benefit existing customers of both ATTOM Data and Onboard Informatics,by providing complementary datasets in a one-stop data shop, according to Barber.

Rob Barber, CEO, ATTOM Data Solutions.

Onboard’s neighborhood data is being integrated into the ATTOM Data Warehouse, which blends property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties. The vendor reports that a persistent, unique ID assigned to every property record in the ATTOM Data Warehouse, which will be used to link the new Onboard neighborhood data with all other datasets, and the combined data will be available through ATTOM’s delivery solutions, including bulk file licenseAPIs and customized reports.

“This acquisition by ATTOM will enable Onboard’s customers to conveniently access robust tax, deed and mortgage data, that, when combined with Onboard’s neighborhood data, completes the full property data picture needed to improve decision-making, increase lead generation and grow revenue,” comments Marc Siden, CEO and Co-founder, Onboard Informatics.

Founded in 2001, Onboard Informatics supports sales and feeds decision-making for some of the largest U.S. real estate brands, including Century 21, Coldwell Banker and Weichert. Its data products include area data (neighborhood, metro and residential boundaries along with school attendance zones), point of interest data (restaurants, banks, shopping and more), and community data (crime, population, education, weather and commuter times).

“Not only will our customers now be able to access a broader set of property-related data from one vendor, they’ll also have more flexible options for consuming that data through the various ATTOM data delivery solutions including the ability to consume neighborhood data as bulk files,” comments Jonathan Bednarsh, president and co-founder, Onboard Informatics.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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