(Image source: Atidot.)
Atidot (Tel Aviv/PALO ALTO), a provider of big data and predictive analytics tools for the life insurance industry, has announced the launch of its new and improved platform. This platform includes cutting-edge features designed to optimize life insurance analysis of a complete book of business and customer engagement, according to an Atidot statement.
Atidot calls out as one of the key highlights of the new platform its ability to predict the behavior of a wide range of policyholders, including whole life, universal life, and term life, in real-time. This streamlines the decision-making process, allowing insurers to make informed decisions and proactively optimize their revenue and customer retention strategies, the vendor says.
The new platform also boasts integrated APIs to external CRM systems, enabling insurers to launch marketing campaigns directly from the platform, according to Atidot. “Leveraging policyholder in-force data, insurers can now engage with their customers in a more targeted and personalized manner, leading to higher retention and improved customer satisfaction and loyalty,” the vendor statement asserts.
“We are excited to launch our new platform, which is packed with advanced features that will empower insurers to understand their policyholders better and optimize their engagement strategies,” comments Dror Katzav, CEO, Atidot. “Our platform is designed to help insurers thrive even in today’s volatile market, providing them with the tools they need to make data-driven decisions and achieve sustainable growth.”
Optimizing Product Offerings and Boosting Sales
Atidot says its new platform can suggest different products tailored to each policyholder’s unique requirements, helping insurers optimize their product offerings and boost sales.
“We are using advanced AI technology to bring life insurance and annuities into the modern era. Our automated platform streamlines the entire process from beginning to end, making it easy for insurers to deliver better service, achieve full personalization, and grow their revenue,” says Eyal Bar-Noy, VP, Engineering, Atidot.