Ascend Partners With Veruna to Offer Payment Solution to Agents

The integration of the two vendors’ technology allows agents to use only one tool instead of switching among several.

(Image source: Veruna homepage.)

Ascend, a New York-based provider of an insurance payments platform, has announced an integration of its payments and premium financing solution with Veruna (Boston), the developer of an agency management system (AMS) built on the Salesforce. The integration between Ascend and Veruna began to be offered to the companies mutual customers starting Oct. 20.

Praveen Chekuri, Co-Founder and Co-CEO, Ascend.

Ascend describes itself as the first modern insurance payments platform that provides automated, all-in-one financing, collections, and payables. Veruna says its technology couples the unmatched customer relationship management (CRM) capabilities of Salesforce with functionality explicitly tailored to the insurance industry, enabling exceptional mobility, flexibility, customization, and ease of integration.

Veruna asserts that it is the industry’s only AMS designed by independent agents on an open platform architecture for the superior flexibility agents and brokers need to sell more and relate with customers better. Veruna says it gives users unprecedented control of their agency technology and their business growth, making it easy to create automated tasks and reminders for managing customer relationships, remarkets, lost business, expanding coverages to meet insureds’ needs, and streamlining back-office processes.

“We pride ourselves on developing technology that empowers agents and helps them grow, so to have a partner like Veruna who strives to achieve the same thing means everything,” comments Praveen Chekuri, Co-Founder and Co-CEO, Ascend. “A recurring issue in this industry is the antiquated technologies and the fragmentation of their holding agents/carriers/distributors back. By integrating our all-in-one financial solution with Veruna’s all-in-one AMS and CRM, we’re bringing together all of the tools people need into one, easy-to-use place.”

All Data Stored in One Place

Colleen Wells, Chief Strategy Officer, Veruna.

The integration of the two vendors’ technology allows agents to use only one tool instead of switching among several, a joint statement says. “All of their data will be stored in one place and accessed as needed, so they don’t have to waste time entering the same data over and over again. Ascend will also now be able to update statuses back to the AMS so users can manage the entire lifecycle from Veruna,” according to the statement.

“Our goal is to create a comprehensive, customer-centric system that lets people harness the full power of the world’s #1 CRM and the insurance industry’s number-one AMS,” says Colleen Wells, Chief Strategy Officer, Veruna. “By working with Ascend, we’re bringing this to the next level and offering our users an all-in-one solution that addresses their financial and payment pain points in a way that no one else can.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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