Arrowhead Tackles Commercial Insurance Process Complexity with Talage Wheelhouse

With Talage, the program administrator says it provides an easier quote-to-bind process for our agent partners who are solving insurance problems for customers seeking coverages for small business.

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Arrowhead Core Commercial (Sun Prairie, Wisc.) has implemented Talage’s (Reno, Nev.) Wheelhouse platform to extend digital availability and technology tools to independent agents.

Walter Grote, President, Arrowhead Core Commercial.

Arrowhead, acting as the program administrator for QBE (Sydney), provides insurance solutions, including business owner’s policies (BOP), commercial package, commercial auto, workers’ compensation, cyber, and more for small-to-medium businesses (SMBs). Since its inception in 1983, Arrowhead has always maintained a keen interest in industry innovation and has dedicated both talent and resources to identifying and pioneering InsurTech solutions that simplify the insurance experience, according to Walter Grote, president, Arrowhead Core Commercial.

“We have long believed that the insurance purchasing process, especially for those purchasing commercial products, has been unnecessarily complicated by inefficient, manual processes and legacy workflows,” Grote says. “Using Talage’s Wheelhouse platform, we are able to provide an easier quote-to-bind process for our agent partners who are solving insurance problems for customers seeking coverages for small business.”

Quick-and-Easy Digital Purchasing Path

Adam Kiefer, CEO, Talage.

Talage describes Wheelhouse as providing a quick-and-easy digital purchasing path for independent insurance agents serving the small business segment and traditionally married to manual processes. The vendor asserts that Wheelhouse boosts agent profitability and productivity by automating and enhancing the small business insurance purchasing experience. “Through user-friendly agent portals, Wheelhouse delivers online checkout capabilities, supports agency automation, and optimizes agent-customer interactions,” the vendor statement adds. “By giving small business owners the ability to buy property and casualty (P&C) coverages online, Talage jumpstarts the small commercial market.”

“Leveraging Wheelhouse allows Arrowhead to reach the small business segment more effectively and efficiently than ever before,” comments Adam Kiefer, CEO, Talage. “For many years, Arrowhead has been a leading voice in the drive to simplify the commercial insurance purchasing process, and this is a goal we obviously share. We look forward to many years of ongoing innovation ahead.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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