(Image credit: IIR.)
Arity (Chicago) has introduced Arity Lead Platform, an insurance-focused customer acquisition platform designed to give carriers greater control over how leads are sourced, purchased, routed and evaluated across distribution channels.
The platform connects publishers, marketplaces, lead and call providers, agency networks, CRM systems and other acquisition partners while allowing insurers to apply their own rules for buying, budgeting, routing and distribution.
Gary Hallgren, President, Arity.
Arity positions the platform as a way to connect acquisition spending more directly with downstream business outcomes rather than manage those activities through separate systems.
“Customer acquisition has become too important to manage as a series of disconnected decisions,” comments Gary Hallgren, President, Arity. “Arity Lead Platform puts carriers at the center, giving them control over how acquisition decisions are made across their ecosystem and helping them turn more of their investment into long-term value.”
Connecting Acquisition to Outcomes
Arity Lead Platform combines four areas of functionality: connecting acquisition sources and carrier systems; orchestrating purchasing, budgeting and routing decisions; integrating agent and CRM workflows; and optimizing performance using Arity Pulse AI.
Reusable connectors are intended to reduce integration work and speed activation of new acquisition partners, while carrier-defined rules govern purchasing and distribution decisions.
Arity Pulse AI analyzes activity across the acquisition lifecycle to identify performance drivers and recommend actions within carrier-defined policies and controls.
The company says the AI capability connects acquisition activity, operational execution and downstream business results to create a feedback loop that can inform future customer-acquisition decisions.
Arity will demonstrate Arity Lead Platform and Arity Pulse AI at ITC Vegas 2026.
Arity was founded by The Allstate Corporation in 2016 and provides mobility data, analytics and technology services.