Applied Systems Launches New Digital Payments Solution

Applied Pay delivers a modern, digital payment experience to simplify and accelerate agents’ and brokers’ premium collection process.

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Applied Systems (University Park, Ill.) has announced the launch Applied Pay, which the vendor describes as the only natively integrated digital payments solution built specifically for insurance and directly integrated into agency technologies and daily workflows. Available during Summer of 2022, Applied Pay will seamlessly integrate with Applied’s suite of agency management systems and self-service portals to automate payment collection, processing, and reconciliation, according to an Applied Systems statement. “By automating workflows across systems for ultimate accounts receivable reconciliation, agents [using Applied Pay] can eliminate the cost and risk of managing paper checks and more quickly collect commission, while providing a simple, secure and modern insured checkout experience,” the statement says.

Allan Lacoste, Chief Payments Officer, Applied Systems.

Applied Systems characterizes Applied Pay as a cloud-based electronic payments hub that enables agents and brokers to provide their clients a secure, online way to pay for new and recurring premiums. Directly integrated into Applied Epic, Applied CSR24 and EZLynx Client Center, Applied Pay provides intuitive, branded checkout pages where policyholders can go to pay for premiums via text link, credit card, ACH, digital wallet, or other payment methods, the vendor says. The solution automatically handles payment authorization and tokenizes sensitive information to increase security and ensure compliance. It also integrates into the general ledger to reconcile accounts receivable, reducing manual effort and improving accuracy and timeliness to reconcile payments.

Integrated, Simple Digital Payments Experience

“Agents’ typical accounts receivable process is extremely labor intensive, requiring extra time and manual administrative tasks that creates arduous overhead while exposing the business to potential errors and liability,” comments Allan Lacoste, chief payments officer, Applied Systems. “In our commitment to solving our customers pain points and extending innovative value of agencies core technologies, we are excited to launch Applied Pay and provide an integrated, simple digital payments experience for the industry. As a fully automated workflow that delivers a simpler payments process for both agents and insureds, Applied Pay provides agents with the opportunity to differentiate their business and increase profits more quickly and securely.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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