Applied Systems Enters Into New Partnership with Google to Enhance Cloud Technologies

Google Cloud’s technologies, tools, products and services will now be fully integrated across Applied’s product portfolio.

(Image source: Applied Systems website.)

Applied Systems (University Park, Ill.) has expanded its partnership with Google to adopt additional Google Cloud technologies as part of its product portfolio transformation. Following an investment in Applied by CapitalG, Alphabet’s (Mountain View, Calif.) independent growth fund, this new partnership with Google Cloud will enable agencies and brokerages to leverage technologies like open API technology, data lakes, browser-native applications, artificial intelligence, and more to drive architecture accessibility, speed to market and simpler user experiences, according to an Applied Systems statement.

Rob Enslin, President, Google Cloud.

“Financial services organizations globally use Google Cloud to be more agile, secure and better serve their customers by using data in a more meaningful way,” comments Rob Enslin, President, Google Cloud. “We are excited to expand our work with Applied to help enable agencies and brokerages to leverage artificial intelligence, machine learning, APIs and more, to further innovation and create digital experiences that customers demand.”

Leveraging Google Cloud technologies, Applied will deliver the following, as described in a vendor statement: 

  • Open APIs: Leveraging Google Cloud’s Apigee, Applied will provide secure and managed APIs to further increase ease of data exchange between Applied’s products and provide expanded customer choice in connecting third-party applications.
  • Data analytics: Google Cloud’s BigQuery database enables agencies and brokerages to gain greater access and insights into the data in their own management systems, as well as other data enrichment solutions. Applied is also investing in innovative data transformation tools such as Google Dataflow to streamline customer on-boarding and time to insights.
  • Browser-Native Applications: Leveraging a microservices architecture on Google Cloud Kubernetes Engine allows Applied to deliver browser-native applications that take advantage of the benefits of public cloud—scale, flexibility, speed and performance.
  • AI and Machine Learning: With Google Cloud Dialogflow, Applied Systems will leverage artificial intelligence powered chatbot to enable agents using Applied MobileInsured to provide an automated chatbot experience for the insured to more quickly begin a claims process.

    Rich Belanger, EVP, Product Development, Applied Systems.

“When CapitalG invested in Applied more than two years ago, we aligned on a vision to bring advanced technologies that provide practical value to our customers and create an even stronger independent agency channel,” comments Rich Belanger, EVP, Product Development, Applied Systems. “We are excited to expand our partnership with Google Cloud to gain additional access to their world-class talent and technology as we transform the Applied product portfolio, delivering on our commitment to provide our customers with open technology and simple user experiences today and in the future.”

Applied Systems Names InsurTech Veteran Reid Holzworth IVANS CEO

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment