Aon Launches Profitable Growth Tool for Insurer Benchmarking

The diagnostic tool helps insurers assess performance and develop strategies for sustainable growth.

(Image source: Aon Profitable Growth Tool page.)

Aon (Chicago) has launched its Profitable Growth Tool, a benchmarking and advisory service designed to help insurers identify and implement best-in-class practices for performance improvement across market cycles.

Developed by Aon’s Strategy and Technology Group, the tool builds on the firm’s Growth Decision Framework and an analysis of more than 100 global re/insurers, according to a statement from Aon. It enables clients to assess their maturity across seven performance categories and receive targeted guidance to inform business decisions.

Rupert Moore, U.K. CEO, Reinsurance Solutions, Aon.

Aon says The Profitable Growth Tool allows insurers to rank themselves on a scale of one to five in each category. Aon’s Maturity Path Model then benchmarks those results and delivers customized recommendations. Clients may also engage with Aon experts to evaluate risks and opportunities, forming strategic plans to support long-term growth and competitive positioning.

The seven key traits identified by Aon for consistent outperformance include:

  • Risk appetite – Clear risk tolerance, well-defined appetite, and aligned portfolio structure
  • Speed and agility – Ability to enter and expand in new markets quickly and effectively
  • Data and analytics – Use of advanced analytics and investment in next-generation technology
  • Underwriting – Implementation of innovative techniques to improve risk selection and automation
  • Talent – Alignment of underwriting, claims, and actuarial professionals toward shared objectives
  • Distribution – Targeted strategies for guiding underwriters and managing client and broker expectations
  • Capital – Flexible, analytics-driven capital deployment strategies based on market conditions

“As the industry contends with pressures from evolving risks ranging from extreme weather to geopolitical shifts, insurance leaders strive to preserve their hard-earned gains while achieving profitable growth,” comments Paul Campbell, Global Growth Leader, Strategy and Technology Group, Aon. “Cycle management strategies are a real differentiator in long-term performance and value realization. We created the Profitable Growth Tool to help clients focus on the key traits of high-performing companies.”

“Our new Profitable Growth Tool is designed to provide insight that delivers real value to clients,” says Rupert Moore, UK CEO, Reinsurance Solutions, Aon. “Through this consultative framework, we benchmark capabilities and provide actionable guidance to help insurers optimize operations—from capital strategy to talent development—while meeting stakeholder expectations.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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