(Image source: Anthem.)
Anthem (Indianapolis) has opened a new Innovation Studio in midtown Atlanta’s Technology Square. The health insurer describes the studio as a state-of-the-art facility housing a multi-disciplinary team that will focus on creating new capabilities to enhance the consumer health care experience, improve the quality of care, and lower health care costs. Anthem says that the 6,500 square-feet, open-concept office space will foster innovation by providing a collaborative environment that brings together industry leaders and technology experts.
“Innovation in health care is a priority for Anthem. By accelerating the development and implementation of new technologies, we’ll deliver a superior, more personalized health care experience for consumers,” comments Tom Miller, SVP and CIO, Anthem, Inc. “We have created a dynamic ecosystem to generate ideas and launch them into the initiatives, solutions and programs that can help transform health care.”
Anthem reports that it has established what it calls a sophisticated method for developing ideas and bringing them to fruition through a process of workshops and pitch days in which associates from across the company present ideas to be considered for development in Anthem’s innovation incubator. The Innovation Studio work will focus on further advancing Anthem’s three strategic pillars:
- consumer experience,
- managing the cost of care, and
- provider collaboration.
Atlanta’s Technology Square has a reputation as a hub for innovation, with world-renowned Georgia Institute of Technology nearby, as well as research facilities, top-tier incubators, and a robust technology infrastructure. As the first Fortune 50 health benefits company with an innovation center in Technology Square, Anthem will be able to tap into Georgia Tech’s existing research and technology, cultivate strategic relationships, and develop opportunities for collaborating with other technology and innovation companies in the area, the insurer says.