Answer Financial Launches Digital Homeowners Insurance Comparison Engine

The company says that the expansion enables shoppers to quickly compare rates and customize coverages from multiple homeowner insurers online, from a mobile-optimized experience.

(Image source: Answer Financial.)

Answer Financial (Encino, Calif.), the national multichannel homeowners and auto insurance agency, has expanded its insurance comparison platform to include homeowners and condo insurance. The company says that the expansion enables shoppers to quickly compare rates and customize coverages from multiple homeowner insurers online, from a mobile-optimized experience. Answer represents more than 20 insurance carriers including Safeco, ASI and Arrowhead.

Darren Howard, Chief Marketing Officer, Answer Financial.

When users of the new comparison engine enter home address and ZIP code, Answer’ s homeowners insurance comparison engine instantly pre-populates its quoting sequence with property details gathered from publicly available records such as square footage and year built, with the intention of transforming what used to be a time-consuming chore into an effortless shopping experience, according to the agency. Shoppers can choose from basic, standard or premium insurance plans, or design a custom policy tailored to specific coverages.

The engine is available to home and condo owners living in all 50 states, according to Answer. Shoppers who decide to purchase coverage may call at any time to do so over the phone with one of Answer’s licensed, US-based insurance advisors, who are tasked with ensuring that the selected plan meets the protection needs of the customer and help them complete their purchase.

“Answer is a pioneer in using technology to simplify the way people shop for insurance,” comments Darren Howard, Chief Marketing Officer, Answer Financial. “Our new homeowners comparison platform was specially designed to retrieve quotes quickly and conveniently online, from…desktop, tablet or phone.”

Co-Branded Insurance Shopping

Answer notes that its carrier partners can now offer homeowners insurance shopping as a complementary extension to their core products, achieving a seamless, co-branded insurance shopping experience from quote to issue.

Answer Financial Names Jeff Sandler Director of Carrier Relations

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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