Amica Selects Shift Technology

The insurer will deploy three solutions from the Shift Insurance Suite to address claims and underwriting fraud and drive greater efficiency in subrogation.

(Image credit: Peggy Sue Zinn.)

Amica (Lincoln, R.I.), a national multiline carrier and the longest-standing mutual insurer of automobiles in the United States has selected Shift Technology (Paris/Boston) for claims fraud, underwriting fraud and subrogation detection. The insurer will deploy three solutions from the Shift Insurance Suite. Amica will use Shift Claims Fraud Detection and Shift Subrogation Detection to help ensure customers’ claims are settled as quickly, accurately and fairly as possible; and Shift Underwriting Fraud Detection to assist efforts to prevent bad actors from establishing coverage with the insurer, according to a Shift statement. At deployment, the Shift solutions will support Amica’s auto and property lines of business.

“We strive to deliver an exemplary customer experience with every customer interaction, and our employees are key to making that happen,” comments Tara S. McClary, AVP, Amica. “With Shift, we’re using powerful technology to help our employees make faster, more confident decisions throughout the claims and underwriting processes.”

Amica is actively undertaking steps to increase operational efficiency across the policy lifecycle, the Shift statement reports. In the area of policy underwriting, Shift Underwriting Fraud Detection uses both internal and external data to provide additional visibility and fact verification during the application process. Shift Subrogation Detection will help digitize a mostly manual process to more efficiently identify those claims for which a third-party may be wholly or partially responsible. Shift Claims Fraud Detection will build on work the company has already done in using artificial intelligence to spot suspicious claims, and by taking advantage of the solution’s integration with Guidewire, will deliver real-time alerts on potentially fraudulent claims directly to Amica’s claims professionals, the vendor says.

Quickly and with Great Confidence

“Amica is a perfect example of what happens when a customer-first insurer adopts powerful technology solutions that inject greater visibility and efficiency into the policy and claims lifecycle,” comments Dan Donovan, head of customer success, Shift Technology. “Amica’s claims and underwriting professionals will have at their fingertips the data, information and knowledge required to make critical decisions, not only quickly, but also with great confidence.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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