Ameritas Enhances Life Insurance Processing with iPipeline’s SSG Digital Platform

The carrier will use the vendor’s e-application, self-service capabilities and network to optimize financial professional and carrier performance.

(Image source: Ameritas homepage.)

Ameritas (Lincoln, Neb.), a mutual-based provider of life insurance, financial services, and employee benefits, has selected iPipeline’s (Exton, Pa.) SSG Digital Platform to streamline its application processing experience. iPipeline’s iGO e-App and Maestro Self-Service will be integrated with Swiss Re’s (Zurich) Magnum Pure full-service underwriting automation to accelerate business processing, lower costs, and improve the customer experience for the Ameritas independent distribution channel, according to a vendor statement. iPipeline has the life insurance industry’s largest independent distribution and carrier network within North America.

Robert Sharp, Head of Independent Distribution, Ameritas.

“Ameritas evaluated several technology providers to find a platform that best fit our needs,” comments Robert Sharp, Head of Independent Distribution, Ameritas. “iPipeline is a strong organization in the independent marketplace with integration experience and an innovative end-to-end platform. We look forward to working with iPipeline on automating our new business processes.”

“In a recent Deloitte survey, 48 percent of 200 insurance executives agreed the pandemic showed how unprepared our industry was to weather this economic storm, notes Larry Berran, CEO, iPipeline. “Digital technologies are essential to succeeding in today’s contactless selling environment, and iPipeline’s low code SSG Digital platform has what it takes to power the industry forward in 2021. Using iGO e-App and Maestro Self-Service with Magnum Pure will help Ameritas to improve their financial professional and consumer experiences.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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