AmeriLife Names Matt Coleman VP of Annuity and Life Product Innovation

The seasoned actuary and product designer expands AmeriLife’s product innovation leadership bench.

(Image credit: Robert Linder/Unsplash.)

AmeriLife Group, LLC (Clearwater, Fla.), a national insurer developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, has announced the appointment of Matthew Coleman as vice president of Annuity and Life Product Innovation.

Matthew Coleman, VP, Annuity and Life Product Innovation, Amerilife.

In this newly created role, reporting to AmeriLife’s SVP of Product Innovation Brad Shelton, Coleman will partner with the company’s carrier partners to expand AmeriLife’s proprietary life insurance and annuity offerings to better meet the increasing demands of the company’s affiliates and their agents and clients.

“Matt brings a powerful combination of actuarial expertise and leadership experience within both carrier and distribution organizations,” comments Shelton. “His addition comes at a perfect time given AmeriLife’s continued growth in the life and annuities space. We’re thrilled to have him join our team.”

Brad Shelton, SVP, Product Innovation, AmeriLife Group.

Coleman brings nearly 30 years of industry experience to AmeriLife, most recently serving as a director at Willis Towers Watson, where he led business and product development, actuarial support and distribution strategy for the fixed, indexed and variable annuity markets. Earlier, Coleman held progressively senior positions for BMA Insurance Company and financial services company CreativeOne. He also co-founded the Ideal Producers Group, where he supervised the actuarial department and led product innovation, design and marketing. Coleman, who holds Bachelor’s and Master’s degrees from the University of Kansas, is also a fellow of the Society of Actuaries and a member of the American Academy of Actuaries.

Key Business Accelerator

Patrick Fleming, EVP, Product Innovation and Corporate Actuary, AmeriLife.

“At a time of increased distribution aggregation in the life and annuity markets, the integration of product development and distribution is a key business accelerator,” comments Coleman. “Quality and insightful product development turns insurer relationships into long-lasting partnerships and maximizes the value delivered up and down the vertical. I look forward to helping deliver that on behalf of AmeriLife.”

“Matt’s appointment comes at a critical time of increasing demand for solutions that deliver on consumers’ total financial wellbeing,” says Pat Fleming, EVP, Product Innovation and corporate actuary. “We look forward to Matt’s contributions with the development of proprietary life and annuity products, which will expand our growing product portfolio and provide unique solutions for our carrier partners as well as our marketers, agents and consumers.”

AmeriLife Partners with Health Resource Advisors

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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