AmeriLife Acquires Innovation Focused FMO Senior Market Advisors

AmeriLife partners will now have access to Salesforce-enabled CRM systems, allowing it to better serve its clients through industry integrations that allow for real-time data access.

(Image source: Senior Market Advisors homepage.)

AmeriLife Group (Clearwater, Fla.), a national insurance and retirement solutions provider has acquired Senior Market Advisors (SMA), a rapidly growing field marketing organization with an emphasis on technology-enabled innovation. The partnership combines AmeriLife’s scale and industry experience with SMA’s innovative approach, according to an AmeriLife statement.

“SMA’s commitment to community perfectly aligns with our own company mission — to offer insurance and retirement solutions to provide peace of mind and help people live longer, healthier lives,” comments Scott R. Perry, Chairman and CEO, AmeriLife. “With our national network and SMA’s powerful tools that help agents and agencies put their clients’ well-being first, we’re positioned to make a meaningful difference to the communities we serve.”

Scott R. Perry, Chairman and CEO, AmeriLife.

The acquisition coincides with AmeriLife’s 50th anniversary. The company reports that its distribution network includes more than 200,000 agents nationwide, over 60 insurance agency offices, and more than 35 affiliate locations. Through multiple sales channels, the company says it provides consumers with insurance and retirement planning solutions to purchase what they need, when they need it, and how they want to buy it (phone, in person, or online).

Over the past four years, SMA has expanded to cover 43 states and has grown the number of agents and agencies it serves by 60 percent. The company has been featured on the Inc. 5000 list of fastest-growing private companies several times.  It’s partnership with AmeriLife will also enable SMA to give even more back to their employees and reinvest in their partners. SMA will reinvest $10 million in its agency partners, helping them continue to grow their businesses, the AmeriLife statement says.

Pioneering Technologies

“We are committed to developing pioneering technologies that empower our insurance agent partners to exceed their clients’ needs,” said Jeff Pitta, CEO, SMA. “This partnership with AmeriLife enables us to reach more agents and agencies and accomplish more than we ever could on our own.”

AmeriLife says that SMA’s innovation focus will enable both companies to improve their technology structure. “AmeriLife partners will now have access to unrivaled, best-in-class Salesforce-enabled CRM systems, which will allow them to better serve their clients through industry integrations that allow for real-time data access,” the AmeriLife statement says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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