American Public Life Insurance Selects Majesco L&A and Group Core Suite

APL will use the new suite as the foundation for its digital transformation strategy, allowing better engagement while optimizing performance.

(Image source: APL homepage.)

American Public Life Insurance Company (APL; Jackson, Miss.) has selected Majesco’s (Morristown) L&A and Group Core Suite platform as the foundation for its digital business transformation strategy.

“As the industry and our customers rapidly embrace digitalization, we recognize the need to radically improve our technology footprint,” says Jim Pate, President and CEO, APL. “In doing so, we’ll be able to expand the reach of our organization to better serve and engage with all of our constituents while optimizing our performance.”

Following what he calls a long and arduous assessment, Pate says APL determined that Majesco’s vision, strategy, team and solutions align with the insurer’s business currently and for the future. “We look forward to our implementation and the value it will bring to our customers and employees,” he comments.

Founded in 1945, APL offers a wide variety of supplemental medical insurance products, providing customized solutions for organizations of any size, across a wide range of industries, across the U.S. Its current core business, which includes gap, accident, hospital indemnity, critical illness, cancer, short-term disability, dental and life insurance, will be implemented onto the new Majesco platform. APL is licensed to conduct business in 49 states and continues to serve the independent broker market.

Adam Elster, CEO, Majesco.

“We’re extremely honored to be partnering with APL to enable their digital business transformation,” comments Adam Elster, CEO, Majesco. “The group and voluntary benefits market is rapidly changing to align to new customer expectations and different products and services that meet a shifting employee and employer marketplace. Our core platform uniquely provides a single platform for both individual and group/voluntary, which can simplify an insurer’s environment, while providing a platform for growth. We look forward to an exciting future with APL.”

Rapid Adaptation for New Products

Majesco L&A and Group Suite supports individual, group and voluntary benefits on a single platform, which the vendor says provides a platform for growth and customer retention.

The suite provides essential core system capabilities for policy, billing and claims. Its design allows for rapid adaptation for new products or benefit plans, giving insurers the power, flexibility and speed needed to capture opportunities and create profitable growth, Majesco says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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