American National Selects iPipeline AFFIRM to Automate Annuity Sales Process

The carrier sites AFFIRM’s compliance capabilities as key to full automation of the order-entry process for the company’s advisors on the front lines.

American National Insurance Company (Galveston, Texas) has selected iPipeline’s AFFIRM for Annuities to automate the sales process for its advisors. The wizard-based solution streamlines the order-entry process and supports customized workflows and suitability reviews to aid in meeting regulatory compliance requirements, according to iPipeline.

American National chose iPipeline AFFIRM because it enables the company’s financial institution partners to achieve industry compliance while contributing to the volume of products sold, and hence joint success, according to David Behrens, executive vice president, Independent Marketing Group, American National.

“To optimize sales, advisors need access to a platform that fully automates the order-entry process while adhering to specific workflows and suitability reviews,” Behrens comments.  “American National views technology as a differentiator in the marketplace and business accelerator. We continue to invest in our company’s infrastructure and view modernizing the annuity selling process as critical to our sustained growth.”

(Related: American National Deploys Hearsay Social to Compete with Industry Giants.)

The AFFIRM for Annuities compliance and order management solution was used to process nearly $16 billion in annuities in 2014, notes Tim Wallace, CEO, iPipeline. “By combining the carrier’s complex product rules with the institution’s compliance processing needs, iPipeline has been able to positively impact how advisors do their daily jobs while generating 100% ‘in Good Order’ transactions,” Wallace says. “American National’s decision to deploy the next-generation solution speaks to the broad acceptance and use of AFFIRM in North America today.  We are pleased to have American National as an AFFIRM carrier customer.”

American National is a multiline carrier that does about $1 billion in P&C products, over $200 million in accident and health and about $500 million in life and annuities.

iPipeline added the AFFIRM product to its offerings with its 2013 acquisition of Aplifi.


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