American National Deploys Hearsay Social to Compete with Industry Giants

By enabling the carrier to support agents and raise brand awareness at a local, grassroots level, social media can be an equalizer, according to Scott Campbell, CMO of American National Multiple Line Division.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.