American Integrity Partners with ISCS to Deliver First-Class Quoting

The insurer sought a home insurance online quoting tool that delivered an experience comparable to that provided by large national carriers.

(Lago Mar Hotel & Resort in Ft. Lauderdale, Fla., site of Celent and IIR’s 2016 Latin America Insurance IT Executive Summit.)

American Integrity Insurance Group (Tampa) has successfully deployed a newly developed home insurance sales portal through ISCS’s (San Jose, Calif.) SurePower Innovation core insurance system suite. The sales portal enables portal enables Florida home insurance shoppers to obtain a quick and accurate online premium quote prior to purchasing a policy with an agent, according to a vendor statement. The carrier announced that it had implemented SurePower Innovation in mid-2015.

Victor Mandes, VP and Head of IT, American Integrity.

Victor Mandes, VP and Head of IT, American Integrity.

To market a variety of property insurance coverages for Florida consumers, American Integrity sought a home insurance online quoting tool that balanced the need for a fast, accurate quote with a user-friendly platform, according ISCS’s account. The insurer required that the tool use back-end technology that would pre-populate data about the customer’s home to help ensure a both a user-friendly experience an accurate quote. American Integrity also wanted a seamless hand-off of the quote from online sales portal to the agent ultimately responsible for binding the policy. ISCS worked closely with the carrier to meet these criteria in a manner compatible with ISCS SurePower Innovation.

“We recognized a critical gap in our market: Florida carriers tend to dictate the channels consumers must use in order to buy a home insurance policy,” comments Victor Mandes, VP IT, American Integrity. “With the launch of our new technology, consumers can quickly and easily obtain an accurate quote, any time of day or night, and then select one of our local agents in order to bind their policy. Our goal is to provide Floridians with solutions and a user experience on par with what they would expect from a national carrier.”

Andy Scurto, president, ISCS.

Andy Scurto, president, ISCS.

Through the initiative ISCS plans developments that it can share with other insurance carrier clients, including a template that the vendor says will enable companies additional options to more closely match their marketing sites; providing additional configuration options around some of the features like the progress indicator, icons inside the app; as well as continuous usability testing to ensure that the app continues to meet user expectations across ISCS’s entire customer base.

“Working with American Integrity on this new project was and continues to be a true partnership,” comments Andy Scurto, president, ISCS. “We’re thrilled with the results and are excited to expand the portal with additional product lines.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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