American Farmers and Ranchers Insurance Selects Betterview Property Intelligence Platform

The Oklahoma-based multiline insurer will use the platform to to improve underwriting efficiency and reduce premium leakage.

(Image credit: Leopold Maitre/Unsplash.)

American Farmers and Ranchers (AFR) and Oklahoma City-based provider of auto, home, farm and life insurance with an emphasis on quality products and exceptional customer service, has selected Betterview (San Francisco) to improve underwriting efficiency and reduce premium leakage.

As a provider of coverage for many rural and remote properties, AFR often struggles to obtain a clear, consistent view of real property condition, according to a Betterview statement. The company was looking for a way to improve their oversight, and to analyze and monitor risk across their entire book of properties, when they first became aware of Betterview, the vendor relates.

David Tobias, COO and Co-Founder, Betterview.

“As the landscape of risk continues to change, insurance companies like ourselves need to evolve in order to remain competitive,” comments Andy Jones, director of underwriting, AFR Insurance. “The geospatial insights on the Betterview platform give us a comprehensive understanding of real property risk, which can then be transformed into direct, strategic policy action. Another useful feature of the platform is the ability to monitor changes in property condition over time using historical imagery. This allows us to appropriately price risk at time of renewal without depending on costly physical inspections.”

“Insurance companies often face difficulty in getting actionable property intelligence for their rural policies,” says David Tobias, co-founder and chief operations officer, Betterview. “Our platform fills in those gaps, empowering companies like American Farmers and Ranchers to stay up-to-date on real property condition, reduce premium leakage, and better protect homeowners, businesses, and communities.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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