American Family Selects Tractable AI for Subrogation

The insurer will integrate Tractable’s solutions to increase efficiency and consistency in the review of subrogation auto damage via photos.

(Image source: Tractable.)

American Family Insurance (Madison, Wisc.), has selected Tractable (London) to apply its artificial intelligence (AI) solutions to the carrier’s claims subrogation settlement process within the American Family Insurance Claims Services (AFICS) organization. American Family will integrate Tractable’s solutions to increase efficiency and consistency in the review of subrogation auto damage via photos.

Chris Conti, Chief Claims Officer, American Family Insurance.

AFICS will apply Tractable’s AI Subro solution to its current inbound subrogation operations; the AI will review requests made by one insurance carrier to another with the goal of faster, easier, and more consistent alignment between parties, according to a Tractable statement.

“We use technology to create efficiencies that result in our team members having more time and emotional bandwidth to be there for our customers like never before,” comments Chris Conti, chief claims officer, American Family. “Consolidating subrogation efforts is an important step toward reallocating our focus to creating better customer experiences.”

Real-Time Commercial Impact

“It’s an important milestone for us to partner with American Family, a Fortune 500 company regarded for its leadership in uncovering innovative and creative solutions for the industry,” says Alex Dalyac, CEO, Tractable. “Working together, we combine the trust American Family has built as a leading P&C carrier with Tractable’s industry-leading AI, to demonstrate the real-time, commercial impact AI is having in insurance and beyond.”

Alex Dalyac, Co-Founder and CEO, Tractable.

American Family’s engagement with Tractable resulted from the AFICS 2021 Innovation Lab, an American Family-led event created to shape the future of loss support.

“We designed the 2021 Innovation Lab to evolve past collaboration to a place where companies with shared objectives could co-create opportunities to increase the tangible value we provide to customers,” comments Gwen Olson, AVP, Enterprise Claims Strategy, American Family. “We believe our customers deserve the power of choice when they engage with our claims experience; our aim is to cultivate partnerships with those best suited to deliver value in all stages of the claim.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Comment (1)

  1. As a customer of AFI and struggling to resolve a claim beginning in 2022 and still ongoing, I hope MS. Olson’s idea happens soon.

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