American Family Selects Sapiens Decision Management Platform

American Family plans to scale quickly, with core business logic modeled for personal property, auto and umbrella insurance products during the first stage, followed by additional products.

(Mallards on Lake Mendota, Madison, Wisc. Photo credit: Mike Goad.)

American Family Insurance (Madison, Wisc.) has selected Sapiens Decision for Insurance to utilize as a decision platform across various insurance operating companies. Implementation of the system has begun, and American Family plans to scale quickly, with core business logic modeled for personal property, auto and umbrella insurance products during the first stage, to be followed by additional products, according to a Sapiens statement.

Harold Westervelt, General Manager, Sapiens DECISION.

“Our offerings make business logic accessible, manageable and scalable for business users—and enable organizations to foster compatibility between disparate systems—accelerating the pace of the business and creating a significant amount of agility,” comments Harold Westervelt, managing director, Sapiens Decision.

Sapiens Decision for Insurance (formerly called “Sapiens Decision”) is designed to transform how insurance carriers are approaching change, by modernizing traditional business rules management, according to the vendor. The system enables insurers to grow their business and respond to market needs through accurate and consistent enforcement of business rules and policies, Sapiens says. Sapiens Decision for Insurance used by major insurance companies in property/casualty, life, commercial and personal lines to implement process automation and effect digital transformation, Sapiens reports.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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