American Family Insurance Expands Relationship with AWS to Accelerate Innovation

Insurance provider names AWS as its preferred cloud provider to accelerate cloud migration and power the carrier’s IT transformation.

(Image credit: Vladimir Anikeev/Unsplash.)

American Family Insurance (Madison, Wisc.) has expanded its relationship with Amazon Web Services (AWS, Seattle), signing a multiyear agreement for the company to be its preferred cloud provider to help accelerate cloud migration, drive innovation, provide financial support and training for the local community, and reduce environmental impact, according to an AWS statement.

Peter Settel, Chief Strategy and Technology Officer, American Family Insurance.

The statement adds that American Family Insurance and AWS have also teamed up to establish a co-innovation fund as part of the companies’ shared commitment to create new solutions that will benefit consumers and the insurance industry. The fund will allow cross-functional teams to work backwards—using cloud technologies, developing new processes, and combining expertise from both companies—to solve specific business and insurance industry challenges. The fund aims to identify, test, and develop novel ways to support consumer insurance needs that could be broadly adopted across the entire insurance industry.

“With AWS, we’re embarking on a mission to accelerate digital innovation in every part of our business,” comments Peter Settel, chief strategy and technology officer, American Family Insurance. “The American Family Group of companies are customer-driven and powered by purpose—we champion dreams and opportunities so everyone can rise. Working with AWS, we are building on our 95-year history to deploy the technology foundation necessary to serve our customers and our communities for the decades ahead.”

American Family Insurance’s expanded partnership with AWS will accelerate the insurance company’s cloud migration, enabling the carrier to centralize its information technology infrastructure, reduce operating costs, enhance business performance, and expand support for the company’s 13.1 million policyholders. Once the migration is complete, American Family will leverage AWS analytics, compute, databases, machine learning, security, and storage capabilities to drive efficiencies, increase responsiveness, and become a more agile company in the cloud.

Sheldon Cuffie, CISO, American Family Insurance.

Boost Innovation, Lower Operating Costs

“Migrating our legacy systems to the cloud enables us to deliver new digital processes that reduce response times, help boost innovation, and decrease operating costs, while still providing the personalized service and security that our customers expect,” comments Sheldon Cuffie, chief information security officer, American Family Insurance.

“AWS will help American Family Insurance meet the industry’s most stringent security and compliance requirements, gain a holistic view of customer preferences, and innovate ways to help protect what matters most,” says Matt Garman, senior vice president of Sales, Marketing, and Global Services, AWS. “AWS’s scale, performance, and portfolio of capabilities give American Family Insurance the flexibility to focus on innovation, delivering new products and customer touchpoints that reflect its commitment to exceptional service.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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