Alm. Brand Group Consolidates Business Process Automation with Cognizant

The engagement will focus on automating many processes and tasks formerly outsourced to other vendors, to enhance efficiency, improve cx and further boost competitiveness.

(Image credit: Anton Karatkevich/Unsplash.)

Alm. Brand Group (Copenhagen), Denmark’s second largest non-life insurer, has chosen Cognizant (Teaneck, N.J.) to provide a range of business processes previously outsourced by Alm. Brand Group to other vendors. The new relationship will focus on automating many of these processes and tasks in an effort to enhance efficiency, improve customer experience and further boost the group’s competitiveness, according to a Cognizant statement.

Camilla Amstrup, Group Executive Director, Commercial Lines, Alm. Brand.

The processes Cognizant plans to automate include insurance policies and administrative tasks, which are historically manual and repetitive actions. These efforts are intended to provide an efficiency gain by allowing more tasks to be completed in a shorter time and therefore providing a better experience for the customer, the vendor says. Cognizant says it will also help identify further automation potential alongside Alm. Brand Group’s own automation specialists. Furthermore, Cognizant reports that it will call upon the capabilities and knowledge within its Danish and Nordic speaking Centre of Excellence in Vilnius, Lithuania, which specialize in insurance and automation. During 2024, Cognizant plans to consolidate all of Alm. Brand Group’s outsourced processes in Vilnius.

“The latest development within business process outsourcing increasingly involves automating outsourced processes for greater efficiency and improved customer experience and thereby strengthening competitiveness,” comments Camilla Amstrup, Group Executive Director, Commercial Lines, Alm. Brand. “That’s why we at Alm. Brand Group have chosen Cognizant as our new outsourcing partner, as they are particularly skilled at collaborating with companies to automate all or part of their business processes.”

Digital Transformation for Competitive Advantage

Thomas Djursoe, Country Manager, Denmark, Cognizant.

“We are thrilled to be working with Alm. Brand Group to support them in automating manual and repetitive processes,” comments Thomas Djursoe, Country Manager, Denmark, Cognizant. “The insurance sector has vast potential to modernize its operations and automation is a highly effective technology to improve efficiency, reduce costs and enhance customer experience. Automation often sets businesses up for future readiness, enabling greater transformation and preparedness for the advancement of technologies such as Generative AI. Businesses—and industries—who prioritize digital transformation are often able to gain a greater competitive advantage.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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