Alacriti Introduces AI-powered Customer Service Bot ‘Ella’

Customers interact with Ella naturally through a series of conversational prompts, as if talking to a customer service representative.

(Image source: Alacriti’s Ella demo page.) 

Alacriti (Piscataway, N.J.), a provider of payments technology solutions to insurance, financial services and other industries, has launched of Ella, a conversational bot powered by artificial intelligence. Alacriti describres Ella as enabling seamless interaction between businesses and their customers through various messaging channels and virtual assistants. Customers interact with Ella naturally through a series of conversational prompts, as if talking to a customer service representative, according to the vendor.

Manish Gurukula, CEO, Alacriti.

Manish Gurukula, CEO, Alacriti.

Currently integrated with Alacriti’s payment solutions, Ella enables businesses to offer a customer experience via Facebook Messenger. Customers using Ella’s chatbot functionality, are able to receive notifications and alerts, ask questions about their bills, and make payments within Messenger.

“AI-driven conversational interfaces are transforming how businesses engage with their customers”, comments Manish Gurukula, CEO, Alacriti. “We built Ella because customers expect a personalized and context-aware conversational experience, anywhere and in real-time. We’re excited to continue exploring new ways to help our clients deliver an innovative payment experience to their customers on the digital platforms they use the most.”

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