Agero Expands Roadside Assistance Market Share with Acquisition of Road America

The acquisition comes as Road America owner MAPFRE Asistencia is refocusing its key assets globally, deciding to leave the North American roadside assistance market.

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Agero, Inc., a provider of software-enabled driver assistance services for automotive manufacturers and insurers in North America, has announced it has purchased the assets of Road America Motor Club from MAPFRE Asistencia (Madrid). Founded in 1978, Road America has been providing roadside assistance and other services for 40 years in North America.

Dave Ferrick, CEO, Agero.

Agero will take over roadside and accident support for Road America’s more than 100 U.S.-based insurance, auto reseller, fleet, RV and other client programs. The acquisition comes as MAPFRE Asistencia looks to refocus its key assets globally, ultimately deciding to leave the roadside assistance market in North America through the sale of Road America.

Agero reports that it supports more than 115 million consumers, servicing approximately 12 million annual breakdown and accident events. A company statement says that its acquisition of Road America will help to ensure continued exceptional service for Road America’s customers.

Agero says that its flexible scalability, extensive expertise in the industry and configurable platform will allow for a seamless transition, enabling:

  • Industry-leading and award-winning service for Road America clients and their customers, including access to Agero’s transparent and dynamic Swoop platform.
  • Ongoing professional assistance for motorists to get them back on the road and back to their lives 24/7/365, covering every ZIP code in the U.S.
  • Increased volume for tow operators and road service companies, as well as access to Agero’s industry-leading technology, training, and resources.

    Jair Marrugo, CEO, President and Regional General Manager, Road America.

“Agero’s mission has always been focused on the delivery of exceptional driver assistance services, and we are incredibly excited to be able to offer these experiences to Road America’s clients,” comments Dave Ferrick, CEO, Agero. “Our scalable business model and constant innovation has enabled us to withstand the current industry hardships caused by the global health crisis, allowing us to seek opportunities that make sense for our business and our network participants. Through this acquisition, we will be able to ensure consistent service to clients and customers and enable volume for our provider network, while allowing us to continue to expand in areas such as fleets, where our industry-leading Swoop Dispatch Management has established a strong foothold.”

“After careful consideration, MAPFRE Asistencia decided that the sale of Road America would align with its strategy to strengthen its core businesses, while at the same time, ensuring the continuation of excellent service for Road America’s clients and members,” comments Jair Marrugo, CEO, president and regional general manager, Road America. “Agero’s customer-centric culture is an industry best practice, and we look forward to working with them on a seamless transition for our Road America customers.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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