AF Group Drives Transformation Forward with Guidewire Products

The insurer sought a tightly integrated and configurable suite of products to strengthen operational effectiveness, efficiency, and customer service through a client-centric view of policyholder information.

(Michigan State Capitol in Lansing, home of AF Group. Photo credit: Subterranean.)

As part of an ongoing transformation effort, AF Group (Lansing, Michigan) has expanded its relationship with Guidewire Software (Foster City, Calif.) through the selection of core systems, data capabilities and digital engagement platforms. AF Group deployed Guidewire ClaimCenter in 2010.

The insurer has selected Guidewire PolicyCenter and BillingCenter, along with Guidewire Rating Management, as its new platform for underwriting, rating, policy administration, and billing. AF Group has has chosen Guidewire DataHub and InfoCenter to support the its enterprise-wide data and analytics needs. AF Group will also deploy the full set of Guidewire Digital Portals with the aim of offering a seamless, omnichannel digital experience to its policyholders, injured workers, agents, and vendors, according to a Guidewire statement.

Lisa Corless, President, AF Group.

Lisa Corless, President, AF Group.

“We are confident that the additional Guidewire products we selected will enable us to further transform our business and allow us to continue on our path of relentless commitment to exceptional service and sustained excellence by delivering innovative solutions to our agents and policyholders,” comments Lisa Corless, president, AF Group. “We selected Guidewire because we wanted a tightly integrated and configurable suite of products to strengthen operational effectiveness, efficiency, and customer service through a client-centric view of policyholder information and Guidewire’s product maturity, market share, and track record of successful implementations were important factors in our decision-making process.”

“We are pleased that AF Group has extended its relationship with the selection of additional Guidewire core, data, and digital products,” comments Steve Sherry, senior vice president, Worldwide Sales, Guidewire. “Together these products will complete the technology platform to help AF Group adapt and deliver on its business objectives, and provide unique customer service to further its reputation.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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