Acrisure Acquires QuickInsured to Immediately Expand Digital Sales Funnel

Acquisition provides Acrisure with proprietary technology to enhance and streamline the client offering and experience.

(Image source: QuickInsured homepage.)

Acrisure (Grand Rapids, Mich.), a fintech that operates a top-10 global insurance broker, announced that it has acquired QuickInsured (QI), a best-in-class tech-enabled insurance agency. Through this acquisition, Acrisure notes that it will gain usage of QuickInsured’s proprietary digital sales funnel. Acrisure says this technology customizes and provides multiple insurance solutions to customers in a cost-effective and efficient way. Acrisure declined to disclose the terms of the transaction.

Greg Williams, Co-Founder, CEO and President, Acrisure.

Acrisure says that, as a first step with the technology platform, the company will drive further revenue growth by leveraging the significant number of client transactions in its Real Estate Services division, utilizing QI’s existing digital sales platform to seamlessly offer those customers personal lines insurance policies. Acrisure reports that its vision is to quickly expand this capability across it’s multiple verticals.

“QuickInsured is another important technology ingredient that will help streamline and simplify processes for our clients and sales professionals,” says Greg Williams, Co-Founder, Chairman and CEO of Acrisure. “We’re obsessively innovating ways to better serve our clients, while expanding products and services across all verticals. QI’s proprietary technology helps us do just that.”

Jerry Batt, CEO, QuickInsured.

QuickInsured’s technology provides access to top-rated carriers, eliminating the time-consuming shopping process while providing consumers with the best insurance products for their needs, according to the Acrisure statement on the acquisition. QuickInsured also has both proprietary technology and mutually beneficial joint venture partnerships, creating a unique business-to-business-to-consumer model.

“We have long admired Acrisure’s business model and focus on innovation and are excited to combine our technology to grow together,” comments Jerry Batt, CEO, QuickInsured. “We are confident in our ability to help Acrisure continue to transform its technology offerings for clients, further establishing their dominance in the industry.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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